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Anya Hindmarch Opens a Popup Mini-Mart to Launch 2014 Handbag Collection

Retail

The bodega-inspired shop displays fashion accessories adorned with iconic food packaging graphics

Dave Pinter, PSFK
  • 8 august 2014

Known for mixing luxury with mass-market themes, Anya Hindmarch’s latest fashion accessory collection launched within a temporary storefront at 99 Mount Street in London. Many of the new handbags feature well-known packaging graphics including Tony the Tiger and the Corn Flakes chicken. To complete the theme, Hindmarchs’ in-house design team created a mock Mini-Mart store interior complete with a custom painted refrigerator case and gondola shelving. Shopping baskets, a price gun and step stool each received a shiny copper coating. While you can’t grab a carton of milk or six-pack of beer with a bag purchase, the shop is offering ’99 ice creams to celebrate the summer.

The Mini-Mart is open thru September 2014.

Anya Hindmarch

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