menu

Artists Travel Cross-Country Building Jello Brick Walls

Artists Travel Cross-Country Building Jello Brick Walls
culture

Brooklyn-based duo realizes jello's structural qualities with a deteriorating architectural installation

Charlie Stephens
  • 15 august 2014

Jello is one of the most peculiar foods in the world. Not only is it flubbery, colorful, and delicious, it has various architectural capabilities as well. Much like concrete, it starts as powder, makes its way into liquid form, and then solidifies into any desired shape.

Projects in food architecture are being carried out by artists around the globe, and jello is being used for its structural properties. Brooklyn-based artists Lisa Hein and Robert Seng are using the delicious treat to construct jello brick walls around the country.

jello_wall_food_architecture.jpg

Their most recent installation called ‘Bruise’ was displayed at the Next 50 Festival in Seattle. The wall’s three-week construction began with 500 pounds of dried gelatin, which was mixed and molded into square blocks. Once set, the blocks were laid and connected with mortar made of non-edible plaster. The finished product was a 5-foot-tall by 12-foot-long rainbow-colored wall.

Seng describes the process as “construction in reverse”, as the project deteriorates from the bottom as construction continues on the top. The wall is temporary, and solely meant to be consumed by the eyes.

Instead of focusing on flavor profile, projects such as the jello wall present food as an alternative art form. “Bruise” is a fun and colorful display of artistic innovation, and it calls out society’s everlasting and diverse relationship with food.

[h/t] Neatorama

 

culture
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

No search results found.