menu

Axe ‘Kiss for Peace’ Campaign Promotes International Goodwill, Social Media Style

Advertising

AXE Challenges young people to #KissForPeace in honor of International Peace Day

Marnie Kunz
  • 21 august 2014

Men’s personal care company AXE has launched a campaign to get young people involved in the peace movement, using the tools they know best: social media. AXE’s Peace campaign encourages people to spread love and goodwill worldwide by kissing, and sharing their kiss posts on social media, with the hashtag #KissForPeace.

The Axe Peace campaign features a 60-second film and 30-second commercial titled “Love,” which premiered nationally on Feb. 2 during Super Bowl XLVIII. The short film is a collection of global vignettes that depict the campaign’s theme of “make love, not war” and includes a social-media friendly call to action with the hashtag #KissForPeace.

axe-peace.jpg

In addition to encouraging peace through sharing love on social media, AXE has partnered up with Peace One Day, an international non-profit group that promotes world peace. Together the peace-loving teams have launched campaigns in 50 countries to facilitate peace-building and awareness of International Day of Peace, which is Sept. 21. International Day of Peace is an annual day of non-violence and ceasefire officially recognized by the United Nations member states.

AXE is encouraging young people to join in the worldwide call for nonviolence with it’s snappy peace ads and wide social media fan base, making use of millions of AXE fans on social networks. Peaceful kissers can join the movement to spread love and goodwill on Axe’s Peace site. In order to participate, peace promoters just need to share a kiss on social media and add the hashtag #KissForPeace.

maxresdefault.jpg

In honor of the Kiss for Peace movement, AXE has also created peace-themed products, including body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel, all brandishing the always cool and classic peace sign. The AXE Peace fragrance was developed by renowned fragrance expert Ann Gottlieb. The peace-themed musk collection includes wafts of fresh citrus, nutmeg and cedar wood, and carries the characteristic AXE allure, giving off an intriguing, warm and masculine scent.

[h/t]: Axe Peace, Business Wire, International Day of Peace

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Today

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Today

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

PURPLELIST EXPERTS

Alex Blumberg

Radio, Journalism, Storytelling

Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Beauty Today

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

No search results found.