menu

Axe ‘Kiss for Peace’ Campaign Promotes International Goodwill, Social Media Style

Advertising

AXE Challenges young people to #KissForPeace in honor of International Peace Day

Marnie Kunz
  • 21 august 2014

Men’s personal care company AXE has launched a campaign to get young people involved in the peace movement, using the tools they know best: social media. AXE’s Peace campaign encourages people to spread love and goodwill worldwide by kissing, and sharing their kiss posts on social media, with the hashtag #KissForPeace.

The Axe Peace campaign features a 60-second film and 30-second commercial titled “Love,” which premiered nationally on Feb. 2 during Super Bowl XLVIII. The short film is a collection of global vignettes that depict the campaign’s theme of “make love, not war” and includes a social-media friendly call to action with the hashtag #KissForPeace.

axe-peace.jpg

In addition to encouraging peace through sharing love on social media, AXE has partnered up with Peace One Day, an international non-profit group that promotes world peace. Together the peace-loving teams have launched campaigns in 50 countries to facilitate peace-building and awareness of International Day of Peace, which is Sept. 21. International Day of Peace is an annual day of non-violence and ceasefire officially recognized by the United Nations member states.

AXE is encouraging young people to join in the worldwide call for nonviolence with it’s snappy peace ads and wide social media fan base, making use of millions of AXE fans on social networks. Peaceful kissers can join the movement to spread love and goodwill on Axe’s Peace site. In order to participate, peace promoters just need to share a kiss on social media and add the hashtag #KissForPeace.

maxresdefault.jpg

In honor of the Kiss for Peace movement, AXE has also created peace-themed products, including body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel, all brandishing the always cool and classic peace sign. The AXE Peace fragrance was developed by renowned fragrance expert Ann Gottlieb. The peace-themed musk collection includes wafts of fresh citrus, nutmeg and cedar wood, and carries the characteristic AXE allure, giving off an intriguing, warm and masculine scent.

[h/t]: Axe Peace, Business Wire, International Day of Peace

Trending

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
Travel Today

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Product Launch Today

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Health Today

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Related Expert

Shaila Ittycheria

Entrepreneurship, Apprenticeship, Education

Sustainability Today

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Retail Today

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Today

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Today

Modular System Lets Musicians Create Their Own MIDI Controllers

Mine is a customizable music-maker that lets people design their most ideal layout

USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

No search results found.