Belgian Pilot Store Offers Physical Sales Space for Novice Designers

Belgian Pilot Store Offers Physical Sales Space for Novice Designers

SCOOP is a launch platform for upcoming designers and labels who lack the resources to open their own outlet

Emma Hutchings
  • 8 august 2014

The SCOOP Store is a new physical launch platform for designers and brands that offers them a place for their creations to be sold, without the need for their presence. This enables them to pursue creative endeavors elsewhere while their products are sold in the pilot store in Belgium.

The store was opened in Antwerp by Inge Wouters and Benjamin Dawes to help upcoming designers and labels. It is a permanent fixture rather than a pop-up store, with the brands and products rotating regularly to keep things fresh. Young designers and new brands who often lack the resources to open their own sales outlet can utilize the SCOOP Store without needing to be there in person, so they can dedicate their time to creative exploits.


SCOOP offers space, store equipment, organization and personnel, so designers don’t need to worry about the sale of their products. They simply rent store space for a fixed monthly fee, which is calculated based on the product type and required space. After they decide the price they want to charge for their products, the SCOOP Store takes care of selling and doesn’t charge a commission fee.

For the consumer, the store offers a new and interesting shopping experience, with brands they can’t buy anywhere else and unique or custom-made products. As the labels rotate, there will always be something new to discover. The creative environment inside an old industrial building shows off the diverse range of products available.


Wouters and Dawes have experience in retail and business consultancy and also support the designers to increase sales and provide customer feedback. Designers can also organize in-store workshops or even work in the SCOOP Store for free, enhancing the store experience for both themselves and the customers who pop in.

Wouters and Dawes hope to open a second SCOOP Store as the reaction from designers and shoppers has been overwhelmingly positive. They have been approached by lots of new designers who want to get involved and are currently looking for suitable spaces in prime locations in other major cities.



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