menu

Canadian Retailer Enlists Style Makers in Instagram-Centric Campaign

Retail

Clothing store Aritzia uses the photo-sharing service to show off the happy faces modeling beloved items from their new collection

Sara Roncero-Menendez
  • 18 august 2014

Fall collections usually highlight the comfy, cozy wear inspired by the upcoming autumnal weather and color patterns. While often there’s a team of fashion experts picking out the right clothing for each model’s complexion and features, to make sure the clothes stand out in the best light possible. It’s all about the product, but Canadian clothing retailer Aritzia understands its about the people who are wearing them.

Their new fall collection is called #FallForUs and its all about falling in love with a particular piece of clothing rather than what is going to fit or look best. Using Instagram as the platform for revealing these new styles. The twist? Each model, a real life actress, editor, comedian, and more got to choose their outfits based on what they liked the most from the new items. Featured women include Orange is the New Black star Samira Wiley, Once Upon A Time regular Jamie Chung, DJ Alix Brown, comedian Chelsea Peretti and more, each with their own distinct styles that shine through each photo. More so than just famous faces, the faces of women from all walks of life looking happy and carefree, promising wearers the same thing if they pick up these products.

Actress Greta Lee tells Style.com that the brand was more than willing to let her choose her own look, even if it was a little bizarre: “I think you can really see each woman’s individual personality come through. They let me go for this whole fuzzy Eskimo vibe that I was really feeling for some reason on an unbelievably humid day in New York.”

Aritzia isn’t stopping there. They are encouraging people to grab these brand new items in store or online then post pictures of them wearing it on Instagram using the #FallForUs hashtag. This makes the collection more than just a catalogue of pretty pictures but a growing lookbook of people not only looking good but also feeling good in it. After all, happy customers are the best advertising a company could ask for, on top of the celebrity endorsements of course.

#FallForUs

[h/t] Fashion, Style

Retail
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Tony King

Creative Technologist

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.