menu

Ad Agency Revamps Craigslist Ads

Ad Agency Revamps Craigslist Ads
Advertising

Need to add some punch to your online listing? This fun-loving group of agency folks has your back

Rachel Pincus
  • 15 august 2014

Craigslist is infamous for its spare look. Founded by Craig Newmark in 1995 as an email list and then a web-based service in the San Francisco, it took until 2000 before it even started expanding to other cities. Now, it’s considered an essential service, especially for newcomers to many cities. But even today, the site doesn’t seem to be aiming to impress, and perhaps it doesn’t have to. Aside from the interface interventions many designers have attempted, there’s now a group of feisty advertising creatives aiming to prove what a little actual marketing can do for the users of the site. Classify Advertising is a free, brand-new service put together by three young advertising creatives that aims to illustrate just what a difference engaging and professional ads can make.

IDEA CARDS_BABY_SELFIE.png

The easiest place for such an intervention to start is at the visual. Craigslist, after all, is infamous for its unappealing photos, memorialized on websites like “You Suck at Craigslist.” Many of the items cluttering the venerable website only sell through the sheer mass audience they reach; rather famously, some just don’t seem to be worth the hassle of meeting a stranger from the internet. Co-founder and art director Pedro Sampaio gives an example of a used toaster as the type of product that needed their help. “A new one is already so cheap so why would people buy a used one. Bikes… have so many options and competition so how can we make a bike stand out in that list?”. He also admits an attraction to the most useless-seeming items: “We’re basically looking for challenges.”

2.1.png

Classify’s growing portfolio of projects include a used Fisher-Price camera designed for babies, a used couch, a toaster, and a bike helmet. “Basically we want to show that good marketing and advertising matters, and we’re having fun with our skill set too,” said Sampaio. The stylish “idea cards” included with each project indicate the precise angle of satire they were aiming for, which might not come through in the ultimately sales-oriented final product. This allows the team to laugh a little bit during the process while still delivering an effective final product.

1.2.png

They have been busy “pitching” their idea to Craigslist users, but hopefully the web form for requesting their work will soon get some use. Want to develop your skills and join the team? Apparently, Classify is also “hiring.

Classify

Trending

What Material Research In Beirut Bodes For Our Waste Crisis

Design & Architecture
Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Trending

Get PSFK's Related Report: Future of Automotive

See All
Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Reece Pacheco

Video Content, Predictive Analytics

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fitness & Sport Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.