Seeking to remove the need for an accompanying app, the Kosmo e-cig gives direct feedback to help smokers quit
App-enabled e-cigarettes aren’t new. They’ve been around for a while and like their cousins the app-enabled fitness trackers they aim to help people change their habits and become healthier by providing feedback and tracking stats.
However, there’s a problem with that model according to the CEO of e-cigarette Kosmo, Ylann Wajsbrot.
“An engaging app is not enough, because most people stop using activity tracker apps within three weeks. And that’s not long enough to get off nicotine completely. Instead, a lot of people end up smoking even more with e-cigs after they get sick of checking their app.”
What ends up happening to nearly 71% of e-cigarette users who are trying to quit is that they end up taking in more nicotine than they did with regular cigarettes, because they can smoke anywhere with vaporizers and they get tired of having to constantly pull out their phone to monitor intake levels.
Wajsbrot’s product, the Kosmo, fixes this by putting a feedback indicator directly on the vaporizer itself, so users always see how much nicotine they’re taking in. The user sets their own daily smoking goals, and the light shows them when they’ve reached or exceeded their goal. There is of course an app that coaches them through the quitting process and offers social feedback from family and friends.
Second-generation e-cigarettes like the Kosmo have learned from the first wave of vaporizers and the fitness tracker craze to create an optimized product built around actual user behavior. Kosmo is based in Paris, France and was created in 2013 by a group from Google, drone company Parrot, connected health innovator Withings and the award-winning industrial design firm Fuseproject.
They are about halfway through their Indiegogo project funding, with 13 days and €16,000 to go as of the time of writing. Projects like this makes one wonder what the third- and fourth-generation vaporizers will look like; will they have integrated GPS, a heart monitor and genetic testing from saliva samples?