Heineken Campaign Offers Consumers Chance to Win Free Cab Ride

Heineken Campaign Offers Consumers Chance to Win Free Cab Ride

Beer company offers patrons a tour of London in luxury just by buying a drink

Sara Roncero-Menendez
  • 11 august 2014

Two things that do not go together are drinking and driving. Thus, the cab is often the go-to mode of transportation for those who have spent the night at the bar but need to get home, making for a much better and safer mix that has yet to go out of style. Beer company Heineken noticed this iconic pairing and created the Open Your City campaign for those who want to partake in their tasty product and see the sites.

Heineken has created a brand new fleet of Star Cabs just waiting to take Heineken drinkers on a personal tour of London. All the patrons have to do is download an app and use it to buy a Heineken pint at specific “destination bars”, located in Clapham, Brixton, Angel, Camden and Notting Hill. From there, they can request a Star Cab and will be alerted by text message if they have won a trip to another bar in a different area, urging Londoners to leave their typical areas and explore the city a little more. This contest happens every first of the month until the end of the year

Andrew Turner, on-trade category and trade marketing director at Heineken UK, tells The Drum:

As part of our commitment to helping our trade customers to grow their business, we constantly strive to engage consumers with our brands, but also drive footfall and sales in outlet. The ‘Star Cabs’ project showcases both the premium experiences that choosing Heineken can unlock and the wide variety of exciting outlets in London where Heineken is available.

While this program is only available in England, it follows that if it is successful, a legion of Star Cabs might soon be available in other parts of the globe. Imagine hopping from a bar in SoHo to one on the Upper West Side in New York City in a green cab, or visiting bars in Hollywood and Studio City in Los Angeles. Just make sure the beer you buy is the kind that will take you places.

Open Your City

[h/t] The Drum, Marketing Magazine


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

John Sanei

African retail and tech trends

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States


Future Of Work
Cultivating The Next Generation Of Leaders

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.