The new campaign video promotes the Civic model and the company’s dedication to vehicle testing
Honda’s latest campaign, ‘Hot and Cold‘, promotes the car manufacturer’s popular Civic model and its dedication to testing when producing new vehicles. The campaign shows that they go to really dramatic lengths in order to test their cars.
The pan-European, multi-channel campaign was developed as a collaboration between Honda Motor Europe and the agency Wieden + Kennedy London. It follows on from the recently released “Other Side of Honda” campaign, which introduced the company’s Civic Type R Concept vehicle. The aim is to celebrate the Civic range and draw attention to Honda’s unparalleled dedication to thorough testing.
The ‘Hot and Cold’ campaign is based on the idea that “there’s testing, then there’s Honda testing”. It showcases what the manufacturer does when testing their vehicles, specifically the Civic model. At Honda’s European manufacturing plant located in Swindon in the UK, cars are tested to the extreme in a specially controlled climate chamber where conditions range from -30 degrees Celsius to 80 degrees Celsius.
The campaign launches with a 30-second film directed by Johnny Hardstaff, supported by print and rich media ads. There is also an interactive version of the film due to be released, which will enable the user to take control by changing the temperature of the ad and watching how the environment changes as a result. You can check out the ‘Hot and Cold’ short film, which showcases the Honda Civic and its reliability in the extreme, below: