menu

Honda ‘Hot And Cold’ Film Shows Cars Tested in Extreme Conditions

Advertising

The new campaign video promotes the Civic model and the company's dedication to vehicle testing

Emma Hutchings
  • 26 august 2014

Honda’s latest campaign, ‘Hot and Cold‘, promotes the car manufacturer’s popular Civic model and its dedication to testing when producing new vehicles. The campaign shows that they go to really dramatic lengths in order to test their cars.

The pan-European, multi-channel campaign was developed as a collaboration between Honda Motor Europe and the agency Wieden + Kennedy London. It follows on from the recently released “Other Side of Honda” campaign, which introduced the company’s Civic Type R Concept vehicle. The aim is to celebrate the Civic range and draw attention to Honda’s unparalleled dedication to thorough testing.

honda-print-ad.jpg

The ‘Hot and Cold’ campaign is based on the idea that “there’s testing, then there’s Honda testing”. It showcases what the manufacturer does when testing their vehicles, specifically the Civic model. At Honda’s European manufacturing plant located in Swindon in the UK, cars are tested to the extreme in a specially controlled climate chamber where conditions range from -30 degrees Celsius to 80 degrees Celsius.

honda-civic-hot.jpg

The campaign launches with a 30-second film directed by Johnny Hardstaff, supported by print and rich media ads. There is also an interactive version of the film due to be released, which will enable the user to take control by changing the temperature of the ad and watching how the environment changes as a result. You can check out the ‘Hot and Cold’ short film, which showcases the Honda Civic and its reliability in the extreme, below:

W+K

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Burt Herman

Journalism and Technology

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.