Levi’s Stadium Campaign Touts Innovative Features of 49ers’ New Home


Hub Strategy & Communication, San Francisco 49ers partner up to promote the latter's new home with a multi-faceted ad blitz

Emma Hutchings
  • 13 august 2014

Hub Strategy & Communication, an integrated advertising, design and production company located in San Francisco’s historic Presidio district, continues their long, creative partnership with the San Francisco 49ers to promote the team’s new home, the Levi’s Stadium in Santa Clara. To show off all the impressive features of the new venue, HS&C created a multi-faceted ad campaign that includes extensive radio and television promotional spots, out-of-home (OOH) advertising, print campaigns, and more.


There is a series of radio and television spots featuring the unique voice of the Levi’s Stadium scoreboard touting the its impressive features, which include the engaging 49ers Museum, luxury suites, and spacious venues for private events. That same voice and personality can be seen in the OOH and print campaigns.


This included a unique takeover of Caltrain commuter services on August 1, the eve of the first sporting event held at Levi’s Stadium. To launch their advertising campaign, the San Francisco 49ers and Hub Strategy & Communication hosted a pep rally at the King Street Caltrain Station. The rally encouraged riders to visit the Levi’s Stadium where they could take part in a stadium tour or visit the 49ers Museum presented by Sony.


Levi’s Stadium is regarded by some as the most technologically advanced football venue ever built. It has seating for 68,500 spectators and is all set to host Super Bowl L in 2016, as well as events including international soccer, Wrestlemania 31 and college football’s Pac-12 Championship Game. DJ O’Neil, CEO at Hub Strategy & Communication, says:

Levi’s Stadium is not only an amazing new home for the 49ers but also an amazing place for the entire Bay Area to enjoy, even when there’s not a game. A big part of our creative concept for this campaign was to give this multi- use stadium its own personality. To accomplish that, we decided to use the stadium’s state-of-the-art scoreboard and screen to convey the unique voice and remarkable features of the new venue.

Levi’s Stadium


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Alex Blumberg

Radio, Journalism, Storytelling

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.