A collaboration between the travel and furnishing companies lets you stay a night at the big blue box
If you’re browsing through Airbnb Australia looking for a place to stay, you may happen across an unusual listing. An IKEA in the Sydney surburb of Tempe has put three of its showrooms onto the site as part of a competition that lets people spend a night in the giant furniture store.
Competition entrants simply need to sign into Airbnb, contact the host and tell them in 25 words or less why they should win, as well as describing their family and where they live now. Winners will have the chance to stay in three “accommodations” based on IKEA design directions – Modern Elegance, Rustic Charm and Inner City Living.
IKEA took their traditional showroom bedroom displays and reformulated them into proper accommodations, ranging from a two-bedroom apartment to a bedroom modeled after a Swedish cottage.
Kristin Bengtsson, marketing manager for IKEA Australia says in a press statement:
At IKEA stores we like to do things a little differently. This year we’re turning the spotlight on the bedroom and bathroom, where we begin and end every day, so to celebrate the launch of our new year and 2015 catalogue, we’re truly excited to be collaborating with Airbnb to create something special that we hope will inspire Aussies to make the most of the spaces they have in their homes.
The one-off event is also intended to show off IKEA’s support of the sharing economy. Winners will participate in an evening of activities, which include a workshop of tricks and tips that show how they can maximize their homes both for themselves and for guests. This is the starting point for inspiring people to see their homes as not only a place for themselves, but a temporary home for others as well.
In the morning, the guests will be treated to a ‘remarkable wake up call’ – which is a clever way to turn the company’s recent research into how people around the world spend their mornings, into a tangible event.
While the overnight stay in IKEA is free, competitions winners are still expected to pay the $11 (AUD) Airbnb booking fee.