IKEA Time Travel Experiment Employs Hypnotist to Show Couple Their Future

IKEA Time Travel Experiment Employs Hypnotist to Show Couple Their Future

The furniture giant's new video campaign features Justin Tranz helping a couple experience life-changing everyday events

Emma Hutchings
  • 22 august 2014

IKEA experimented with time travel for its latest video campaign. The iconic brand teamed up with world-renowned hypnotist Justin Tranz, who interacted with a young couple by showing them their future and allowing them to experience life-changing everyday events. This campaign marks a new way of developing customer relationships.

IKEA’s time travel experiment aims to highlight that life happens every day. They let young couple Adam and Sofi take a sneak peek into what could happen in their future using hypnosis, which is bypassing the critical faculty of a person’s conscious mind and implanting selective thinking.

Hypnotist Justin Tranz, who has performed at over 6,000 stage shows in Vegas, first made the couple believe it was twelve years from now and their daughter’s birthday. Then he showed them even further into the future with their daughter all grown up.


Tranz quickly turned the IKEA bedrooms and bathrooms into a stage and passersby became the stunned audience for what unfolded. After putting Adam and Sofi into a trance (a state of sleepwalking where people are more open for suggestion) they were exposed to potential life-changing everyday events in a predicted future.

IKEA tried something different for this campaign, and the time travel experiment enables customers to experience their solutions in the future. To help the subjects have something real to relate to, they brought in a few actors who pretended to be future family members.

The release of the films in this campaign supports the global launch of the new IKEA catalogue and this year’s theme – “Where the Everyday Begins & Ends”. The central premise focuses on bed and bathroom solutions, rooms IKEA are paying extra attention to this year.



IKEA Is Letting Kids Design Its New Line Of Toys

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Related Expert

Stefan Sagmeister

Graphic Design Guru

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Food Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Mobile Yesterday

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Brand Development Yesterday

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Yesterday

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Yesterday

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Yesterday

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Yesterday

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Yesterday

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Retail Yesterday

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

No search results found.