menu

LEGO Building Experience Center in Denmark Using Giant Bricks

LEGO Building Experience Center in Denmark Using Giant Bricks
Design

The LEGO house is a hands-on minds-on experience center that challenges creativity and imagination

Leah Gonzalez
  • 27 august 2014

A few days ago, construction of the 12,000-square-meter LEGO experience center in Denmark began with the laying down of the first bricks on what is being called a place for people to have the “ultimate LEGO experience.”

Danish architect Bjarke Ingels and his firm, the Bjarke Ingels Group (BIG), are leading the project, which is scheduled to be completed in 2016.

The “LEGO House” is located in the small town of Billund, which happens to be the hometown of the LEGO Group. As part of the opening ceremonies, three generations of the family that owns LEGO laid down six foundation blocks, which represented classic LEGO bricks and the values that guide the experience of playing with LEGO – Learning, Caring, Quality, Imagination, Creativity, and Fun.

LEGO-Experience-Center-3.jpg

In a press release, Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner, says,

For my family and me, the LEGO Group has always been much more than just a company and our products more than just products. I am very passionate about play and how children learn through playing with LEGO bricks. This is essentially the LEGO idea and what the LEGO House is all about. I look forward to seeing the long time dream of having one place where anyone can experience the LEGO idea come true.

The LEGO House is being envisioned to be a “hands-on minds-on experience center” where people can interact and play with various installations and displays that engage and challenge their creativity and imagination. The center will house a cafe, a LEGO store, a public square, open roof terraces, and four specially-designed play zones that offer unique LEGO experiences to visitors.

The exterior of the LEGO House will resemble, what else, but massive LEGO bricks stacked and attached to each other, with one large brick at the very top of the 23 meter tall building.

LEGO-Experience-Center-1.jpg

Bjarke Ingels, Founding Partner of BIG and the architect behind the LEGO House, explains:

For me the LEGO brick embodies the notion of systematic creativity – that the rigour and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play. We have been inspired by the modularity of the LEGO brick to create the LEGO House. It will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within. On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.

When the LEGO House opens, an estimated 250,000 people are expected to visit the center every year, which will surely help boost the development of the town.

Take a look at this video by BIG to see what they have planned for the LEGO House.

http://vimeo.com/69690973

LEGO // BIG

Source: Hypebeast

 

Design
Trending

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Op-Ed
Automotive Today

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Today

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Trending

Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Design Today

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Today

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Today

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.