LEGO Building Experience Center in Denmark Using Giant Bricks
The LEGO house is a hands-on minds-on experience center that challenges creativity and imagination
A few days ago, construction of the 12,000-square-meter LEGO experience center in Denmark began with the laying down of the first bricks on what is being called a place for people to have the “ultimate LEGO experience.”
Danish architect Bjarke Ingels and his firm, the Bjarke Ingels Group (BIG), are leading the project, which is scheduled to be completed in 2016.
The “LEGO House” is located in the small town of Billund, which happens to be the hometown of the LEGO Group. As part of the opening ceremonies, three generations of the family that owns LEGO laid down six foundation blocks, which represented classic LEGO bricks and the values that guide the experience of playing with LEGO – Learning, Caring, Quality, Imagination, Creativity, and Fun.
In a press release, Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner, says,
For my family and me, the LEGO Group has always been much more than just a company and our products more than just products. I am very passionate about play and how children learn through playing with LEGO bricks. This is essentially the LEGO idea and what the LEGO House is all about. I look forward to seeing the long time dream of having one place where anyone can experience the LEGO idea come true.
The LEGO House is being envisioned to be a “hands-on minds-on experience center” where people can interact and play with various installations and displays that engage and challenge their creativity and imagination. The center will house a cafe, a LEGO store, a public square, open roof terraces, and four specially-designed play zones that offer unique LEGO experiences to visitors.
The exterior of the LEGO House will resemble, what else, but massive LEGO bricks stacked and attached to each other, with one large brick at the very top of the 23 meter tall building.
Bjarke Ingels, Founding Partner of BIG and the architect behind the LEGO House, explains:
For me the LEGO brick embodies the notion of systematic creativity – that the rigour and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play. We have been inspired by the modularity of the LEGO brick to create the LEGO House. It will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within. On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.
When the LEGO House opens, an estimated 250,000 people are expected to visit the center every year, which will surely help boost the development of the town.
Take a look at this video by BIG to see what they have planned for the LEGO House.