Designer Milton Glaser Creates Climate Change Logo

Designer Milton Glaser Creates Climate Change Logo

The man behind the iconic 'I

Leah Gonzalez
  • 13 august 2014

Renowned graphic designer Milton Glaser has created a new design in line with a new campaign to spread awareness about climate change.

The designer, known for developing the iconic “I <3 NY” design, created a simple logo that is meant to emphasize what the global warming issue is really about – the planet’s decline.

Glaser’s awareness campaign features the tagline “It’s not warming, it’s dying” and the logo is a simple circle in a gradient green color. The circle represents an aerial view of the planet Earth with the upper part going completely black to symbolize its dying and what’s left of life on the planet is represented by the remaining green on the lower part of the circle. The green part is printed in glow-in-the-dark ink for added impact.

The campaign aims to move away from overused terms like “global warming” and “climate change” to a statement that really hits home and depicts a greater sense of urgency.


Glaser’s climate change logo is available as a button for $5 for five pieces, with all proceeds going to creating more buttons. The campaign encourages people to donate $5 to receive the five buttons, so they can wear one and give the others to those they love to spread the word. People are also encouraged to take a photo of themselves wearing the button and post it on their social media feeds with the hashtag #itsnotwarming. The campaign has its own Twitter account, which posts news updates and scientific information about climate change and global warming.

The climate change symbol was unveiled in New York as a billboard on East 23rd Street at the School of Visual Arts, where Glaser is acting chairman of the board and a member of the faculty. The School of Visual Arts is also giving out buttons for free to college campuses around the country through its Association of Independent Colleges of Art and Design (AICAD) network.

Aside from the famous “I <3 NY” design, Glaser has also done work for the likes of Brooklyn Brewery, Philip Roth, Columbia Records and more. He has also created posters and theater banners for various organizations and museums during his storied career.

It’s Not Warming, It’s Dying

Source: Adweek, Unbeige, Dezeen


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Work

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Britta Riley

Social Entrepreneur, Technology Designer, & Artist, Design

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.