The man behind the iconic ‘I <3 NY’ design crafts an image to help build awareness
Renowned graphic designer Milton Glaser has created a new design in line with a new campaign to spread awareness about climate change.
The designer, known for developing the iconic “I <3 NY” design, created a simple logo that is meant to emphasize what the global warming issue is really about – the planet’s decline.
Glaser’s awareness campaign features the tagline “It’s not warming, it’s dying” and the logo is a simple circle in a gradient green color. The circle represents an aerial view of the planet Earth with the upper part going completely black to symbolize its dying and what’s left of life on the planet is represented by the remaining green on the lower part of the circle. The green part is printed in glow-in-the-dark ink for added impact.
The campaign aims to move away from overused terms like “global warming” and “climate change” to a statement that really hits home and depicts a greater sense of urgency.
Glaser’s climate change logo is available as a button for $5 for five pieces, with all proceeds going to creating more buttons. The campaign encourages people to donate $5 to receive the five buttons, so they can wear one and give the others to those they love to spread the word. People are also encouraged to take a photo of themselves wearing the button and post it on their social media feeds with the hashtag #itsnotwarming. The campaign has its own Twitter account, which posts news updates and scientific information about climate change and global warming.
The climate change symbol was unveiled in New York as a billboard on East 23rd Street at the School of Visual Arts, where Glaser is acting chairman of the board and a member of the faculty. The School of Visual Arts is also giving out buttons for free to college campuses around the country through its Association of Independent Colleges of Art and Design (AICAD) network.
Aside from the famous “I <3 NY” design, Glaser has also done work for the likes of Brooklyn Brewery, Philip Roth, Columbia Records and more. He has also created posters and theater banners for various organizations and museums during his storied career.