Designer Milton Glaser Creates Climate Change Logo

Designer Milton Glaser Creates Climate Change Logo

The man behind the iconic 'I <3 NY' design crafts an image to help build awareness

Leah Gonzalez
  • 13 august 2014

Renowned graphic designer Milton Glaser has created a new design in line with a new campaign to spread awareness about climate change.

The designer, known for developing the iconic “I <3 NY” design, created a simple logo that is meant to emphasize what the global warming issue is really about – the planet’s decline.

Glaser’s awareness campaign features the tagline “It’s not warming, it’s dying” and the logo is a simple circle in a gradient green color. The circle represents an aerial view of the planet Earth with the upper part going completely black to symbolize its dying and what’s left of life on the planet is represented by the remaining green on the lower part of the circle. The green part is printed in glow-in-the-dark ink for added impact.

The campaign aims to move away from overused terms like “global warming” and “climate change” to a statement that really hits home and depicts a greater sense of urgency.


Glaser’s climate change logo is available as a button for $5 for five pieces, with all proceeds going to creating more buttons. The campaign encourages people to donate $5 to receive the five buttons, so they can wear one and give the others to those they love to spread the word. People are also encouraged to take a photo of themselves wearing the button and post it on their social media feeds with the hashtag #itsnotwarming. The campaign has its own Twitter account, which posts news updates and scientific information about climate change and global warming.

The climate change symbol was unveiled in New York as a billboard on East 23rd Street at the School of Visual Arts, where Glaser is acting chairman of the board and a member of the faculty. The School of Visual Arts is also giving out buttons for free to college campuses around the country through its Association of Independent Colleges of Art and Design (AICAD) network.

Aside from the famous “I <3 NY” design, Glaser has also done work for the likes of Brooklyn Brewery, Philip Roth, Columbia Records and more. He has also created posters and theater banners for various organizations and museums during his storied career.

It’s Not Warming, It’s Dying

Source: Adweek, Unbeige, Dezeen


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Work

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Jennifer Lopez

Science, Space, Technology, Innovation, Social Good

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world


Future Of Work
Cultivating The Next Generation Of Leaders

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.