Phone Calls App Seeks to End Phone Bills


Wedging its way in an already disrupted industry, mobile seeks to democratize international calling

Plus Aziz
  • 7 august 2014

nanu is a new app offering free global phone calls developed by father-and-son Martin and Daniel Nygate of Gentay Communications, who has teamed up with BBH Asia Pacific to sharpen the app’s brand strategy, visual identity, website development, and a robust outreach program.

In addition to being free, the app is remarkable in its ability to operate across all networks, including WiFi, 2G, 3G, 4G and beyond. Tech Times explains the technical infrastructure behind nanu:

nanu takes advantage of ultra-low bandwidth technology that lets uses make quality calls even when only 2G connection is available. In fact, compared to Skype, the app requires about 80% less bandwidth to use. At the same time, nanu also boasts of clearer calls because it does not rely solely on P2P networks which degrades quality as the call goes through different POPs before getting to the recipient. Instead, it runs on a different architecture that routes calls either through dedicated lines or P2P networks.

This strategically extends the app’s reach to target a vast collection of consumer segments in rural and urban areas around the world. To keep their app free, users will need to listen to an advertisement over the ringtone before they are able to get to their phone call. This is not a new idea in and of itself, but with a mission that includes “ending phone bills”, nanu seeks to be a disruptive force in the already disrupted telecom world. Check out the chart below to see how they compare against the competition.

Try downloading the app below and see how it lives up to its promise.

Download nanu here

Twitter / Facebook / Microsite

Gentay Communications


Flower Pencils Create Cherry Blossom Petals When Sharpened

Arts & Culture
Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel Today

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth


Get PSFK's Related Report: Future of Automotive

See All
Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Conner Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 11, 2016

Why Organizations Should Cushion Risk-Takers

In the Future of Work report, PSFK shares the importance of empowering employees to pursue projects of their choice

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Food Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

No search results found.