Momofuku, Estée Lauder Team Up to Create Perfume-Scented Cookie

Momofuku, Estée Lauder Team Up to Create Perfume-Scented Cookie

The New York-based bakery and leading perfume company's experimental product underscores the artistic similarities of beauty and food

Charlie Stephens
  • 14 august 2014

As today’s shoppers are being inundated with marketing messages everywhere they turn, big name brands are seeking out alternative tactics to engage consumers and stimulate their senses. Leading companies such as Heineken and Reebok have integrated taste and scent in recent campaigns in efforts to generate stronger emotional ties with their target market.

Now, Estée Lauder enters the realm of flavor innovation with “The Estée Cookie.” The creation comes as part of the #EsteeEdit series, an online lifestyle magazine dedicated to topics in beauty, music and food. Created by Christina Tosi of Momofuku Milk Bar, the special dessert is based on the Bulgarian rose heart of the cosmetic company’s “Private Collection” scent released in 1973.

Estee Cookie_Estee_Lauder_Momofuku.jpg

Most cookies and pastries are prepared with flavor and aesthetics in mind, but scent is merely a byproduct of the process. While “The Estée Cookie” flavor is driven by traditional cookie-type ingredients, melted white chocolate, milk crumbs, and freeze-dried strawberries, the recipe’s two drops of rose extract emphasizes the cookie’s signature aroma.

The collaboration with Momofuku is not the first by Estée Lauder- they previously worked with Navy’s Executive Chef Camille Becerra to serve up chocolate-covered marshmallows. Instead of solely utilizing beautifully crafted foodie pics, Estée Lauder’s attention on aroma may in fact develop new connections with consumers and increase the brand’s relevancy amongst content seeking customers.


[h/t] Epicurious


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Jordan Fish

Build-Your-Own StoryTeller

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 24, 2016

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.