Momofuku, Estée Lauder Team Up to Create Perfume-Scented Cookie

Momofuku, Estée Lauder Team Up to Create Perfume-Scented Cookie

The New York-based bakery and leading perfume company's experimental product underscores the artistic similarities of beauty and food

Charlie Stephens
  • 14 august 2014

As today’s shoppers are being inundated with marketing messages everywhere they turn, big name brands are seeking out alternative tactics to engage consumers and stimulate their senses. Leading companies such as Heineken and Reebok have integrated taste and scent in recent campaigns in efforts to generate stronger emotional ties with their target market.

Now, Estée Lauder enters the realm of flavor innovation with “The Estée Cookie.” The creation comes as part of the #EsteeEdit series, an online lifestyle magazine dedicated to topics in beauty, music and food. Created by Christina Tosi of Momofuku Milk Bar, the special dessert is based on the Bulgarian rose heart of the cosmetic company’s “Private Collection” scent released in 1973.

Estee Cookie_Estee_Lauder_Momofuku.jpg

Most cookies and pastries are prepared with flavor and aesthetics in mind, but scent is merely a byproduct of the process. While “The Estée Cookie” flavor is driven by traditional cookie-type ingredients, melted white chocolate, milk crumbs, and freeze-dried strawberries, the recipe’s two drops of rose extract emphasizes the cookie’s signature aroma.

The collaboration with Momofuku is not the first by Estée Lauder- they previously worked with Navy’s Executive Chef Camille Becerra to serve up chocolate-covered marshmallows. Instead of solely utilizing beautifully crafted foodie pics, Estée Lauder’s attention on aroma may in fact develop new connections with consumers and increase the brand’s relevancy amongst content seeking customers.


[h/t] Epicurious


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Reshma Saujani

Coding, Technology, Women's Education

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.