Students were challenged to create still and motion digital artworks that incorporated technology
LG has announced the finalists for its ‘The Art of the Pixel’ competition, which challenged students to produce still and motion digital artworks that creatively incorporated technology. Actor and arts enthusiast Neil Patrick Harris will recognize the nine finalists and announce the winner at a ceremony in September.
LG accepted still and motion artwork from students enrolled in the partner schools, which are nine of America’s finest art institutions. They were overwhelmed by the originality and quality of the submissions received from June 1st through to July 13th, with students applying the latest display technology to showcase today’s most advanced TVs. The electronics brand will ultimately award three school grants and eleven student prizes.
After reviewing almost three hundred entries from students at nine of the country’s top art schools, LG selected the finalists for its new-media art competition. They did this through an extensive judging process that included scoring by renowned digital artist Mark Tribe and LG experts, as well as an online popular vote.
Each student’s work will be featured on LG’s Ultra HD and OLED TVs at an exclusive, star-studded gala event in New York in September. LG, Mark Tribe and Art of the Pixel Ambassador Neil Patrick Harris will recognize all nine finalists and announce the winners. In addition to the grand prize winner, they will name one runner-up student and award a total of $100,000 in school grants. Dave VanderWaal, head of marketing for LG Electronics USA, said:
“We knew these talented students would create digital art that demonstrated the exceptional picture quality of our Ultra HD and OLED TV technologies, and our nine finalists really took it to the next level. Each student’s submission captured the spirit of the competition, and we are excited to celebrate all of them at next month’s LG Art of the Pixel gala.”
You can check out the video below to get the inside scoop from Neil Patrick Harris on the digital arts competition: