Design-Inspired, Cold-Pressed Juice Acts as Catalyst to Lifestyle Change

Design-Inspired, Cold-Pressed Juice Acts as Catalyst to Lifestyle Change

This newly designed beverage acts as a cure to unhealthy lifestyles, rather than just being another cleanse

Michael Ellenbogen
  • 6 august 2014

Cold-pressed juices and cleanses are all the rage these days. Although they may be healthy, a lot of the businesses producing these drinks aren’t going the distance, into really calculating all-around benefits, and further displaying those benefits to the end consumer. Although many cold-pressed juices contain vitamins, nutrients, antioxidants and other great-for-you ingredients, like combining the power of carrots’ and Vitamin K with orange’s Vitamin C, consumers might not know how or why without a representation showing how or why it’s healthy for you.

Antidote, a new cold-pressed organic juice range based around “carefully calculated” nutrients, positions its juices in a different manner, as a cure to an unhealthy lifestyle. Each juice has its own core function and is well represented in the bottle’s packaging and design.


Unlike regular fruit juices, Antidote uses premeditated nutrients in their juices, which the packaging is stemmed from. In a statement, the brand says, “The logo subtly incorporates a geometric drop with two leaves, taken forward on each label with added illustrations that carve out a distinct identity for each cleanse.”

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Additionally, the juice comes in an amber apothecary-like glass bottle to symbolize its antidote properties, and to signify a “cure” to an unhealthy lifestyle.


via The Dieline


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