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Design-Inspired, Cold-Pressed Juice Acts as Catalyst to Lifestyle Change

Design-Inspired, Cold-Pressed Juice Acts as Catalyst to Lifestyle Change
Design

This newly designed beverage acts as a cure to unhealthy lifestyles, rather than just being another cleanse

Michael Ellenbogen
  • 6 august 2014

Cold-pressed juices and cleanses are all the rage these days. Although they may be healthy, a lot of the businesses producing these drinks aren’t going the distance, into really calculating all-around benefits, and further displaying those benefits to the end consumer. Although many cold-pressed juices contain vitamins, nutrients, antioxidants and other great-for-you ingredients, like combining the power of carrots’ and Vitamin K with orange’s Vitamin C, consumers might not know how or why without a representation showing how or why it’s healthy for you.

Antidote, a new cold-pressed organic juice range based around “carefully calculated” nutrients, positions its juices in a different manner, as a cure to an unhealthy lifestyle. Each juice has its own core function and is well represented in the bottle’s packaging and design.

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Unlike regular fruit juices, Antidote uses premeditated nutrients in their juices, which the packaging is stemmed from. In a statement, the brand says, “The logo subtly incorporates a geometric drop with two leaves, taken forward on each label with added illustrations that carve out a distinct identity for each cleanse.”

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Additionally, the juice comes in an amber apothecary-like glass bottle to symbolize its antidote properties, and to signify a “cure” to an unhealthy lifestyle.

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via The Dieline

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