menu

Oreo Mini Treating 50 Tiny Towns to Pint-Sized Cookie Packages

Advertising

Oreo Mini is delivering miniature packages of cookies to the smallest towns in the US

Daniela Walker
  • 11 august 2014

Monowi, Nebraska is the least populated town in the US, with only one person living there: Elsie Eiler. On August 11, Eiler will be receiving an unexpected petite package containing Oreo Minis. This package is a gesture by the brand, which is celebrating all things small as part of its Oreo Minis campaign.

Eiler won’t the only one receiving a small parcel in the the mail that day. Indeed, Oreo is sending out pint-sized packages to the fifty smallest towns across the country. These include Greigsville, New York where Sasquatch is rumored to roam amongst the woods of this town of 209 people. The recipients of the Oreo Mini packages will also be given the opportunity to share in the kindness, by sending along their own mini package through the Oreo Mini Delivery website.

oreo-mini.jpg

In a miniature press release, Janda Lukin, senior director at Oreo Mondelez International explained the inspiration behind the mini deliveries:

At Oreo, we truly believe that it’s the little things that make life special, from little gestures to little places. We thought Oreo Mini was the perfect token to recognize and celebrate those special little things in life that have big impact. Oreo Mini Deliveries are our way of saying a little thanks to the people and places who help put a little bit of wonder into the big world every day.

The packages will come from Mel’s Mini Mart; the fictional Oreo Mini store that was first featured in the Wes Anderson/Dr Seuss mash-up ad, which premiered in June. In the advertisement, Mel’s Mini Mart stood neglected for years as passersby ignored the shop, assuming nothing worth anything could be inside such a small space. When a family of four finally peeked within, they discovered a world of Oreo Minis and, in the storyline, its fame grew as people from across the country came to visit the Mini Mart.

oreo-mini.png

In the new Oreo Mini Delivery scenario, Mel’s is now taking online orders and shipping out across the country. The campaign looks to the heart of the country, celebrating small town America (literally) while also appealing to the sharing tendencies in us all, by allowing fans to send out their own petite parcels of ‘wonderfilled’ minis.

[h/t] Daily Mail

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Burt Herman

Journalism and Technology

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.