menu

Pharrell’s Grammys Hat Now a Work of Art

Pharrell’s Grammys Hat Now a Work of Art
culture

Pharrell's Vivienne Westwood hat – now owned by Arby's – will be on display at the Newseum in Washington D.C until late October

Daniela Walker
  • 20 august 2014

The hat that launched a thousand tweets is now going on temporary display at the Newseum, the museum of news and journalism, in Washington D.C. The Vivienne Westwood hat, made famous by Pharrell Williams, and now owned by fast food chain Arby’s, will be on display in the New York Times Great Hall of News as a testament to the power of social media.

When Pharrell debuted the hat at the Grammy’s back in February, the musician was sure to know that it would set Twitter alight with commentary. Many noted the similarities between the designer hat and the logo of Arby’s, the fast food company known for their roast beef sandwichs. Arby’s then took the opportunity to jump on the conversation with an unexpected, yet rather amusing tweet, which received over 80,000 retweets.

 

After wearing the hat out and about at a couple events, Pharrell grew tired of the cumbersome headgear, and decided to auction it off on eBay for to raise money for From One Hand to Another, his charity that develops learning programs for underserved youth in at-risk communities. He continued the Twitter conversation with Arby’s, promising them they could get their hat back if they put their money where their mouth is.

.

And Arby’s did just that, bidding $44,100 for the hat, and later revealing on Twitter that it was them that did so. The entire hat saga may not have happened were it not for the unique public, conversational format of Twitter.

 

The Newseum is one of the country’s premier museums dedicated to news and journalism. The loan of the hat by Arby’s is particularly fitting to the 2014 news moment, where news is broken, followed and regurgitated on social media. Indeed, in this case, a newsworthy story was created through the social media interaction between Pharrell, Arby’s and their respective followers. Cathy Trost, senior vice president of exhibits and programs at the Newseum explains the reason behind displaying the hat:

This newsmaking hat represents the power of social media to connect people around the globe to events as they are happening.

Pharrell’s – ahem – Arby’s hat will be on display until October 26th. Fittingly, the chain announced the loan to the museum via social media platforms Twitter and Vine.

 

Newseum

[h/t] Washingtonian

culture
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Deena Varshavskaya

Retail, Mobile, Social

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.