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Pikachu Outbreak in Japan Promotes Movie’s Success

culture

Fifty full-sized versions of the popular Pokemon invade Japanese park to promote latest installment

Sara Roncero-Menendez
  • 13 august 2014

Pokemon has been a world wide phenomenon for some years, first with the video game series, then the television show and the subsequent card game, and now the massive film franchise. To celebrate the premiere of the 17th Pokemon film, a flock of Pikachus, the series most popular character, invaded a park in Japan.

Fifty plush, full-sized Pikachus took over Akarenga Park in Yokohama for “Pikachu Outbreak!” Those who participated in the event who play the video games also received a level 10 Pikachu which was equipped with an event ribbon, a full set of attacks and was housed inside a Cherish Ball.

The film, Pokemon Za Mūbī Ekkusu Wai Hakai no Mayu to Dianshī, better translated as Pokemon the Movie: Diancie and the Cocoon of Destruction, follows the adventures of show lead Ash (known as Satoshi in Japanese) trying to restore the Heart Diamond with the help of the rock-fairy Pokemon Diancie with his friends and faithful companion Pikachu.

In terms of promotion for the movie, there doesn’t seem to be a lot of connection between the flock of Pikachus and the new movie, which focuses on a later generation of Pokemon, but it does bring the brand name back to the public and might encourage a few parents to talk their kids to see the film. If nothing else, it caused a bit of Internet buzz and brought a little joy to fans of this multifaceted franchise.

[h/t] Kotaku, DesignTAXI

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