menu

Rap Mic Contest Lets MC’s Rap into Their Headphones

Rap Mic Contest Lets MC’s Rap into Their Headphones
culture

Hip-hop label partners with headphone brand to develop an app that crowdsources vocal tracks contributions

Plus Aziz
  • 25 august 2014

Underground Hip hop label Stones Throw teamed up with audio brand AIAIAI to develop an app that lets rap artists record and upload their vocal track to Stones Throw’s upcoming vinyl release. The idea is inspired by popular line rapped by Charizma & label founder Peanut Butter Wolf in their first single “My World Premiere” where Charizma whimsically said “When I didn’t have a mic, I rapped on headphones.” Label founder Peanut Butter Wolf will choose the winner and press up the winning recording on a 7” vinyl record.

Stones Throw Rap Mic Contest.jpg
.

Rap Mic Contest Inspiration Line.jpg

Record Your Rap.jpg

Developed by CP+B Scandanavia, My World Premiere is an app that lets users rap into their headphones to enter their tracks into a rap competition. This was coupled with the release of a special edition TMA-1 DJ headphones that pays tribute to the early days of the label. According to the AIAIAI website:

This special edition headphone comes with two different cables; one with and without microphone. Instead of just using the headset version to speak on the phone, we’re asking rap talents to step up to the ‘rap mic’ and use the mic in their headphones to get a little closer to their dream (The app and competition works with any headset).

TMA-1 aiaiai my world premiere stones throw headphones.png

We love how this robust marketing effort coupled a simple product release alongside a single-purpose mobile app. The central idea, according to label founder is to articulate around the rallying cry: make music however you can. This is an idea the label and their partners embraced in the 90’s and will continue to moving forward. Watch the video below for a deeper historical context of the track and label:

World Premiere – The Rap Mic Contest from AIAIAI on Vimeo.

Download the iPhone app here.

Stones Throw

AIAIAI

culture
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

PURPLELIST EXPERTS

Asif Kapadia

Film Maker, Documentarian

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

No search results found.