Ritz-Carlton Hotels Rolling Out Mobile Luxury Services

Ritz-Carlton Hotels Rolling Out Mobile Luxury Services

The chain's mobile and self-service customer support aims to modernize and simplify the high-end guest experience

Emma Hutchings
  • 20 august 2014

Ritz-Carlton Hotels and Resorts are rolling out mobile and self-service customer support to modernize and simplify the experience for guests. Their enhanced app features mobile check-in and check-out, real-time service requests, folio review, exclusive local content and offers, and mobile food and beverage ordering.

The Ritz-Carlton app, which is available for immediate download, aims to bring the legendary service of the luxury hotel company to guests’ smartphones. The Ritz-Carlton has conducted extensive consumer research and studied user preferences since the initial launch of the app in 2012 to ensure the next phase of mobile enhances global travel. They hope to connect more closely with guests through advanced mobile functionality and create content to better serve travelers.


On October 1, the app is due to launch a new shareable “Travel Poster” feature, which will enable guests to curate their own images with special filters, titles and stamps to create retro-style travel posters that uniquely capture their memories. They will then be able to share their posters across social media channels or save them to their device’s camera roll, so they can store the memory of their stay forever. Ed French, Chief Sales and Marketing Officer for The Ritz-Carlton, says:

The Ritz-Carlton is known for one-to-one personalized service, and the development of our App enables us to deliver that service efficiently, and also dedicate additional time to anticipate guest needs that are often unexpressed and attend to the all-important details. We also placed great importance on extending our travel knowledge and expertise to users to ensure we are launching an App they will find worth keeping on their device beyond a stay at one of our hotels. An abundance of travel tips and recommendations are also available for each destination where we have a hotel.



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity


Get PSFK's Related Report: Future of Automotive

See All
Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Related Expert

Joe Fernandez

Advertising, Publishing, Technology

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

No search results found.