menu

SharkCam Lets Viewers Remotely Experience a Shark Attack

technology

Underwater footage shows a Great White strike from six different angles

Ross Brooks
  • 7 august 2014

In the build-up to Shark Week on The Discovery Channel, the Woods Hole Oceanographic Institution has released a video of a great white shark attacking one of their underwater vehicles. The REMUS SharkCam was outfitted with six cameras before being launched off the coast Guadalupe Island in Mexico. Keep going for footage of the attack, along with some facts to put things in perspective.

The first thing worth pointing out is that the SharkCam, unhelpfully called the “Jaws Strikes Back Cam” by Discovery Channel, is research. It’s programmed to home in on a signal from a transponder beacon attached to sharks and other ocean life at depths up to 100 meters (330 feet). Apart from great whites, it has also been tested on basking sharks near Cape Cod, and there are plans to use it with sea turtles and other large sea creatures.

The Woods Hole Oceanographic Institution is dedicated to research and education to advance understanding of the ocean and its interaction with the Earth system, and to communicating this understanding for the benefit of society.

By all means, marvel at the power and speed of a great white attack, but remember that movies and media like to fan the flames when it comes to shark attacks. Between 2006 and 2010 there were 179 shark attacks in the U.S., with an average of 4.2 being fatal every year. That might sound bad, but compare that to the 30,000 people that need to be rescued from surfing accidents each year, and it makes more sense to be afraid of a surfboard.

remus-sharkcam-great-white-mexico-2.jpg

Statistics are only so good in the argument against shark attacks, especially as the fear is so primal. But that leaves you with two choices; go into the ocean anyway and realize how quickly you forget about sharks, or stay on dry land. One options that is unacceptable is killing sharks to try and protect humans – especially when they are so important to the underwater world. For more proof, then read a little bit about Paul De Gelder’s shark attack story, and see why he’s on the shark’s side.

Woods Hole Oceanographic Institution

[h/t] PetaPixel

Images by Woods Hole Oceanographic Institution

technology
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Dong-Ping Wong

Filtering Pool in Hudson

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.