menu

South Korea Baseball Team Develops Robots for Fans Unable to Attend

technology

The Hanwha Eagles turn to technology to reinvent the fan-going experience and bring success back to the team

Charlie Stephens
  • 15 august 2014

The game of baseball is complex, and players are largely affected by external factors such as superstition and positive reinforcement. Slumps are extremely difficult to escape, and players often resort to drastic measures to do so, i.e. performance-enhancing drugs, batting rituals, golden thongs.

Teams go through similar streaks as well, as is the case for the Hanwha Eagles of the South Korean baseball league, who have lost more than 400 games in the last five seasons. To boost team morale, and hopefully reignite fan interest in the struggling team, the club has created a crew of fanbots to help fill empty seats.

These robot fans offer an interactive cheering experience for fans unable, or disinterested in actually attending the games. Messages sent from fans via mobile or the web are live-streamed to LCD signs which are held by the bots. Fans can also choose to have their photos displayed on the fanbots’ LCD heads.

The video states that “At crucial moments, the fanbots encourage group cheering.” They can even move up and down to conduct slow “waves” of support. Their actions help keep up team morale and liven up the rest of the stadium. Players have shown their approval: Pitcher Andrew Albers says in the Fanbot video:

The signs out there out in the outfield, it’s a pretty neat idea. It gets the crowd into it and really helps them get involved,

There’s nothing quite like attending an actual baseball game- the foods, smells, and physical interaction with other fans all make the experience. But for disenchanted Eagles’ fans, technology may be the only way to rediscover their interest in the team and bring excitement back into the game.

[h/t] CBS Sports

 

 

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Trending

Get PSFK's Related Report: Future of Automotive

See All
Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Alexander Rea

Customer Experience At Retail

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Yesterday

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.