Taco Cat’s late-night food services inspire creativity and cultural sharing via bicycles and gourmet menu options
Innovation in the food industry is influenced by the geographic, ethnic, and social elements of various consumer markets. Trends towards sustainable manufacturing and organic cultivation are giving way to insect consumption, while demographic shifts and immigration have resulted in beautiful asian-fusion and mexi-american productions.
But culinary creativity is also affected by the physical layout and operating standards of American cities. Commute times and hours of operation greatly impact consumers’ decisions of when and where to buy food. Two Minneapolis based entrepreneurs have taken up this idea- utilizing the urban infrastructure of Minneapolis to launch a taco delivery service operated by bike couriers.
Minneapolis has been ranked the second best city for biking in America- making it an excellent place to launch a taco delivery service. The company, Taco Cat, is open for business Monday through Saturday from 6 PM to 1 AM, making it a prime choice for hungry taco lovers and late night foodies alike.
But what really makes Taco Cat unique is that it allows consumers to barter for their food. The company also takes cash and credit, but it likes the idea of collecting a cool piece of swag or awesome collectible for its services.
The taco company has made barters for things such as posters, Lucky Charms, and a Beyonce CD.
“Every single time there’s going to be a biker who comes back with some story about some crazy guy,” co-founder Laeger-Hagemeister says.
Taco Cat’s bartering component and carefree atmosphere help maintain a creative and fun company culture. Innovation is nurtured and is evident in their gourmet selection of tacos. The menu includes standard and unique tacos- chipotle chicken, steak, fried tofu, braised chicken tinga, and slow roasted pork with pickeled jalapeño apple slaw.
The business was initially started to fill a gap in the market- tacos were simply not being delivered in the area. After a fairly successful start, bringing in $36,000 since it’s launch in May, founders Tristan Jimerson and Daniel Laeger-Hagemeister are now developing plans to transform their hobby of taco making into a full-fledged brick and mortar restaurant.
The transfer of items other than money encourages the transfer and sharing of cultural goods and ideas. The delivery service not only fills the bellies of hungry urbanites with delicious food, but it reimagines the ways we can approach commerce and inspire creative business environments. Taco Cat is much more than just a food-to-go service in the heart of Minnesota- it is a driver of creativity and a mediator of social currency in the bustling metropolis.
[h/t] Business Journals