Turkish Women React to Sexist Remark with Laughing Selfie Social Media Campaign

Turkish Women React to Sexist Remark with Laughing Selfie Social Media Campaign

Women around the world have become empowered by hashtag 'DirenKahkaha,' which means 'resist and laugh'

Tiffany Nesbit
  • 6 august 2014

For people of Islamic faith, the month of Ramadan is the most sacred month of the year. After having fasted from dawn until sunset for 30 days, the people of Turkey annually hold the Sugar Feast, a three-day celebration where plenty of sweets are eaten to jubilize the end of Ramadan. It was during this festival, which took place last week, that Turkish Deputy Prime Minister Bulent Arinc made a sexist comment about the moral decline of today’s society, sparking a social media campaign that is empowering women.


According to Arinc, women should know what is decent and what is not, and laughing is not decent. ‘She should not laugh loudly in front of all the world and should preserve her decency at all times,’ he said, adding that women should not watch soap operas because they promote a bad lifestyle, not should they spend hours on the phone having conversations that should take place in person. Though he touched on other topics, as well as some that pertain to men, these comments made women around the world extremely angry. As a way to fight back, Turkish women have began posting photos of themselves laughing on various social media websites with the hashtag ‘direnkahkaha,’ which translates to ‘resist and laugh’ in English.

Arinc is a co-founder of Turkey’s Justice and Development party, of which current Prime Minister Recep Tayyip Erdoğan is also a part of. As presidential elections are set to occur on August 10th, the comment has raised already high tension between the political parties. In fact, the comments could make a big difference for Ekmeleddin İhsanoğlu, Erdoğan’s main rival, who took to Twitter to say ‘We need to hear the happy laughter of women.’


Now that the campaign is gaining some attention, women around the world are joining the cause, including British actress and Goodwill Ambassador for UN Women, Emma Watson. Though not all women have as much influence as Watson, a simple selfie and a hashtag is enough to share outrage at Arinc’s comment, as well as a powerful step towards demanding gender equality across the globe.

[h/t] The Guardian // Design Taxi


Editorial Roundtable: What A People-First Workplace Must Prioritize First

Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going


Sam Ford

Customer Insights, Audience Engagment

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them


Rio Olympics
Innovation Coverage From The Rio Games

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.