Turkish Women React to Sexist Remark with Laughing Selfie Social Media Campaign

Turkish Women React to Sexist Remark with Laughing Selfie Social Media Campaign

Women around the world have become empowered by hashtag 'DirenKahkaha,' which means 'resist and laugh'

Tiffany Nesbit
  • 6 august 2014

For people of Islamic faith, the month of Ramadan is the most sacred month of the year. After having fasted from dawn until sunset for 30 days, the people of Turkey annually hold the Sugar Feast, a three-day celebration where plenty of sweets are eaten to jubilize the end of Ramadan. It was during this festival, which took place last week, that Turkish Deputy Prime Minister Bulent Arinc made a sexist comment about the moral decline of today’s society, sparking a social media campaign that is empowering women.


According to Arinc, women should know what is decent and what is not, and laughing is not decent. ‘She should not laugh loudly in front of all the world and should preserve her decency at all times,’ he said, adding that women should not watch soap operas because they promote a bad lifestyle, not should they spend hours on the phone having conversations that should take place in person. Though he touched on other topics, as well as some that pertain to men, these comments made women around the world extremely angry. As a way to fight back, Turkish women have began posting photos of themselves laughing on various social media websites with the hashtag ‘direnkahkaha,’ which translates to ‘resist and laugh’ in English.

Arinc is a co-founder of Turkey’s Justice and Development party, of which current Prime Minister Recep Tayyip Erdoğan is also a part of. As presidential elections are set to occur on August 10th, the comment has raised already high tension between the political parties. In fact, the comments could make a big difference for Ekmeleddin İhsanoğlu, Erdoğan’s main rival, who took to Twitter to say ‘We need to hear the happy laughter of women.’


Now that the campaign is gaining some attention, women around the world are joining the cause, including British actress and Goodwill Ambassador for UN Women, Emma Watson. Though not all women have as much influence as Watson, a simple selfie and a hashtag is enough to share outrage at Arinc’s comment, as well as a powerful step towards demanding gender equality across the globe.

[h/t] The Guardian // Design Taxi


Lighting’s Impact On Sleep: More Than The Off Switch

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city


Get PSFK's Related Report: Future of Automotive

See All
Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Design & Architecture Yesterday

Transformable Table Maximizes Utility In Small Spaces

The piece of furniture from Boulon Blanc is a functional and well-designed addition for an apartment of any size

No search results found.