Urban Beardsman Is Now a Brand
Website proves bearded men have their own niche for corporations
Regardless of how you feel about them, beards are in right now. Whether you’re into full beards, goatees, balbos, or chin curtains, beards are the perfect way for a man to show off his personality while feeling manlier. The only problem with this trend is that for many men, it’s not only difficult to grow a beard, but the mechanics of choosing the perfect complimentary style and maintaining a beard can be overwhelming. Enter Beardbrand.
Beardbrand is a website dedicated to bettering the bearded community by assisting the urban beardman. The site offers beard care tips, grooming suggestions, and offers their own beard oil and beard care products. Founded by Eric Bandholz, the company began as a blog, YouTube channel, and Tumbler page in 2012. When a New York Times reporter contacted Bandholz to seek his opinion on beard care products, she became so impressed with his knowledge she made the article focus on him- compelling him to join forces with friends Jeremy McGee and Lindsey Reinders and officially launch Beardbrand as a company.
Today Beardbrand is more relevant than ever. With discriminatory issues like workplaces having facial hair policies to the insulting term ‘clean-shaven’ (one should say ‘completely shaven’ or ‘beardless’), Beardbrand is shooting to change the way people think about beards, and improve the lives of those who wear them.