Vans Converts London Tunnels into Indoor Skate Park, Art Venue

Vans Converts London Tunnels into Indoor Skate Park, Art Venue

Vans has taken over the Old Vic Tunnels at London Waterloo, converting them into an indoor skate park and arts venue

Daniela Walker
  • 15 august 2014

Beneath Waterloo station – one of the busiest train stations in London – lies the Old Vic Tunnels. In 2009, the former railway tunnels were transformed into a performance art space by the Old Vic Theatre. Now, Vans has taken over the 30,000 sq ft. space to create its second location for the House of Vans.


The original House of Vans in Greenpoint features a skate park and a music hall, as does the new opening in London. But Vans decided to extend the offerings for its second venture. Along with an 850-capacity music venue and London’s first permanent indoor skate park, it will also house a cinema, two bars, a gallery with regular exhibitions and an artists’ lab.

HOV LDN gig space lit.jpg

This is a place where creativity can live and be fostered. There are four studios that are free to use for new and established artists for temporary tenancies, which will result in exhibitions at the gallery. Those artists will also host workshops to encourage involvement from the local community.

Karl Heinz Salzburger, Vice President of VF Corporation, the corporation that owns Vans said in a statement:

We’re extremely proud to have opened House of Vans in London this summer. Having such iconic space in a city synonymous with creativity is a great asset to a brand with its foundations in skateboarding and creative culture. In turn, we hope House of Vans London will prove to be a great asset to the citizens of London and beyond.

In Europe, Vans is often thought of as simply a sports brand, but the idea of House of Vans was to realise the brand’s ethos of championing creativity through a non-retail space.

HOV LDN cinema.jpg

“Since 1966 Vans has been adopted by youth culture, and for us, this means the mix of art, music, fashion and action sports embraced by the communities who’ve worn Vans since day one,” Jan Van Leeuwen, GM/VP of Vans says in a statement. “With our investment in the house of vans and the activations planned, we bring all of our cultural pillars to life and under one roof, showcasing our commitment to the brand promise; to support and nurture creative expression.”

HOV LDN gallery.jpg

[h/t] Creative Review



Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps


Get PSFK's Related Report: Future of Automotive

See All
Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Related Expert

Jeff Tangney

Social Media, Health, Enterprise Communication

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States


Future Of Work
Cultivating The Next Generation Of Leaders

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

No search results found.