Volkswagen Photo Series Teases Museum of Extinct Backseat Drivers

Volkswagen Photo Series Teases Museum of Extinct Backseat Drivers

A new social campaign for the manufacturer's Polo promotes the vehicle's safety features

Emma Hutchings
  • 12 august 2014

The new Volkswagen Polo has a range of advanced technology options that add a level of smart thinking to the car’s attributes. These features positively impact on safer driving. The vehicle has been engineered with up to 26% increased fuel efficiency and includes City Emergency Braking, Adaptive Cruise Control, Driver Alert System and Automatic Post-Collision Braking System.

To promote the Volkswagen Polo’s revolutionary new safety features, the manufacturer created a social campaign with photography by Daniel Stier. The ‘Museum of Extinct Backseat Drivers’ photo series features quippy portraits of annoying types of passengers. It aims to show that the VW Polo’s new features mean the backseat drivers days are numbered. They are now redundant, banished to museum cabinets and accompanied by labels detailing their last sightings.


‘The Handle Grabber’ is now said to be extinct because of the Polo’s Adaptive Cruise Control, which helps maintain a safe distance and speed so there is no need for passengers to grab the handles in fear anymore. City Emergency Braking automatically brakes in case you don’t so there is no more passenger foot stamping from ‘The Pre-Braker’ and the dashboard is kept clean from ‘The Dashboard Pusher’.

The VW Polo’s Fatigue Detection helps keep drivers awake by telling them to take a break, so ‘The Waffler’ has been sent to the museum. The vehicle’s Lane Assist means ‘The Directioner’ is no more, as the safety feature stops you drifting into lanes when you’re being distracted by backseat drivers. It’s Rear View Camera is like having eyes in the back of your head, so no more parking help is needed from ‘The Parking Advisor’.

You can check out Volkswagen’s photo series of backseat driver portraits, all dubbed extinct with the latest safety technology, below:





Volkswagen UK


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Chris Riley

Turning information into insight

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.