Major Fashion Brands Moonlighting as Restaurateurs
Armani has 16 eateries globally, while Bulgari has seven, but more and more fashion designers are jumping on this trend
- 4 september 2014
Shopping is a lot of things. Fun. Exciting. Empowering. Also time-consuming. And exhausting. As you visit each store you browse items, seeking out the ones that catch your eye. Then you search for your size, try the garment on, try to view yourself in it from every possible angle, and likely ask your companions or sales associates what they think of the look. You might even snap a couple of pictures to see how well the product photographs. When you multiply that process several times over, it’s pretty draining. And if you’re planning on making a full day of shopping, at some point you’re going to have to eat.
When shopping, fashion labels want you to spend as much time in their store as possible. The idea is that the more time you spend within the establishment, the more items you will see and love, resulting in more money being spent. Major fashion brands across the globe have realized that in order to keep their customers in the store, happy and spending, having food available must be a priority. Designers like Ralph Lauren, Roberto Cavalli, Armani, Chanel, and more have begun opening restaurants and cafes within their locations- and the aesthetic of these eateries certainly lives up to their designer origins.
Currently, Armani has 16 eateries throughout the world, including locations in Milan, Paris, Dubai, Tokyo, and New York. Roberto Cavalli has nine locations, including Florence, St. Tropez, Ibiza, Beirut, and New Delhi. Versace has four locations, all on Australia’s Gold Coast, but many additional brands will soon be getting on trend. Ralph Lauren will soon be opening a cafe in it’s flagship NYC Polo store, and Band of Outsiders will be opening Milk Bar in their Soho flagship store during New York Fashion Week. On top of a luxurious shopping experience, these stores have allowed their customers to have a swanky dining experience as well. And with department stores like Bergdorf Goodman jumping on board, maybe the future will pan out to be a time where all retail stores are partnered with the food industry.