The video game Destiny will provide an immersive look at in-game locations with familiar Google tools
Google Street View provides an unmatched glimpse at the furthest corners of the world from the comfort of your home. Now, it’s helping you catch a glimpse of space – sort of.
Destiny, a new video game from the well-known Halo developer Bungie, is a post-apocalyptic universe in which the planets in our solar system have been colonized. Ahead of the game’s launch on September 9th, users can explore these colonies with familiar Google technologies.
Dubbed Planet View, the interactive map provides a 3D, 360-degree view of some of Destiny’s in-game locations, including Mars, Venus, and the moon. While these three locations represent only a sliver of the massive world Destiny is said to encompass, makers are looking to provide a sneak peek to help fuel interest ahead of the launch.
Created with acclaimed design and advertising firm 72andSunny as well as MediaMonks, Destiny Planet View represents the first time that a video game has been mapped using the Internet giant’s familiar tools. Featuring a narrated walkthrough, explorers can learn about key gameplay tips, backstories, locations, and more as they wander through the interactive experience. Planet View provides an inside edge to anyone looking to get a jump when the game is launched, and is quickly building hype to persuade anyone on the fence. And how could it not? Everyone wants to explore Mars, or at least a simulated version of it.
Early reports indicate that Activision, Destiny’s publisher, has invested roughly $500 million in the marketing, development, and packaging of the game. In addition to Google’s Street View interface, this figure also includes other campaign elements from 72andSunny such as live action trailers – the first of which was helmed by Iron Man director Jon Favreau.
While a fictionalized undertaking, Planet View shows impressive functionality and an imaginative application of a real-world tool that has been around years. It will be interesting to see whether or not Google is able to find cross-functional purposes for any of its other technologies.
Test out Planet View for yourself if you have the latest version of Google Chrome, and check out the trailer below.
h/t: Advertising Age