Meet Style.Tech, a Concept Store Catering to a Connected Lifestyle

Meet Style.Tech, a Concept Store Catering to a Connected Lifestyle

STORY and Intel create a shopping experience dedicated to the convergence of fashion and tech

Melanie Ehrenkranz
  • 4 september 2014

Playing matchmaker between high-tech makers and a culture committed to living a connected life, Chelsea retailer STORY presents Style.Tech – a shopping experience exploring the integration of technology, fashion and product design. STORY and Intel have partnered to curate a shopping love letter to the mushrooming high-tech maker-movement, filling the 2,000 square foot space with devices catering to men, women, babies, and even dogs. (The Internet of Things does not discriminate against age or species.)

Interior Front Wall Style.Tech STORY.jpg

“Everyone is talking about wearables,” says STORY founder Rachel Shechtman. “However, that’s just the tip of the iceberg – we wanted to acknowledge the scope of the space, both in merchandise and store experience.”

Exclusive merchandise launches at Style.Tech include Ringly connected cocktail rings, the stylish Swiss-made Withings Activité, and origami chic neo-luxe Finell handbags. Suits with LED-lapelled blazers from CuteCircuit, 3D-printed high heels from Continuum, and a fully charged ready-to-wear clothing collection from Dutch designer Pauline van Dongen that uses solar panels to charge your phone will also be on display. A concept shop that is certainly a sign of the IoT times.

WithingsActiviteWatch STORY.jpg

“We are increasingly seeing an image-conscious culture crave technology across all facets of their lives,” said Courtnee Westendorf, Vice President of Marketing at Intel. “Intel continues to make technology more powerful, mobile and connected across many of our everyday devices. Intel is excited to connect technology and lifestyle brands together to create and enrich experiences with new products and services.”

Style.Tech will appeal to the likes of women with high-tech Koral Activewear, boldly hued Great Bag Co. plastic handbags that can withstand cracking, as well as the Wendy B. jewelry line adorned in hashtags and emojis.

Gentlemen can purchase adaptive garments from Outlier and high-performance apparel from Ministry of Supply.

Ministry of Supply Style.Tech STORY.jpg

For the tots, STORY has the WiFi enabled Mimo baby monitor, animated Toymail walkie talkie, and kid-friendly Ibitz activity tracker.

As for Fido? The Fit Bark doggie activity tracker and automated iFetch tennis ball launch system will be available for cutting-edge pups.

While there will be plenty of geek chic gadgets for sale, Style.Tech is also dedicated to creating a unique, some might say ‘priceless’, experience for the “always on” urbanites. Digital agency iStrategyLabs created a freestanding S.E.L.F.I.E. station powered by Intel Galileo technology that snaps and shares photos to Twitter when users flash it their pearly whites.

In the spirit of the instant gratification economy, STORY will also feature an ultramodern coffee faucet that creates custom drinks in seconds. The automated barista – the TopBrewer by Scanomat – will be on-site as part of the Style.Tech ambiance.

Style.Tech runs now through October 12th at STORY on 144 Tenth Avenue.

FrontWindows STORY.jpg


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Katie Salen Tekinbas

Digital Learning, Gaming, Youth

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States


Future Of Work
Cultivating The Next Generation Of Leaders

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.