Wi-Fi That Only Works in Shade Intends to Prevent Skin Cancer

Wi-Fi That Only Works in Shade Intends to Prevent Skin Cancer

Shadow Wi-Fi, installed on a beach in Peru, will deliver Wi-Fi access only to beach-goers out of the sun's rays

Laura Yan
  • 8 may 2015

A Wi-Fi system launched on the Playa Agua Dulce in Peru provides beach-goers Internet access in the safety of the shade to help prevent skin cancer. A series of “Shadow Wi-Fi” networks are expected to launch soon in San Francisco, New Zealand, and across beaches worldwide.

Wi-Fi That Only Works in Shade Intends to Prevent Skin CancerA Wi-Fi system launched on the Playa Agua Dulce in Peru provides beach-goers Internet access in the safety of the shade to help prevent skin cancer.Learn more: #beach #skincare

Posted by PSFK on Thursday, May 7, 2015

The premier Shadow Wi-Fi System, developed by Happiness Brussells, launched with the support of the Peruvian League Against Cancer. A physical, looming blue structure provides free Wi-Fi access in its shade. A directional antenna ensures that the Wi-Fi is only delivered to the shadow area. A sensor tracks the movements of the sun throughout the day, changing the rotation of the Wi-Fi antenna. When the sun moves and the shade shifts, so must Wi-Fi seekers.

The system allows for more than 250 users to connect to the network at once.

According to Adolfo Dammert Ludowieg, president of Liga Contra el Cáncer, “[Shadow Wi-Fi] has changed sun-worshipers’ behavior and educated them about the value of becoming shadow-worshipers at the most harmful hours of the day, between 12 and 4pm.”

beach wi-fi

When users log on to the network, they also provide the cancer association valuable analytics on how much time they’re spending in the shade. Skin cancer from UV light exposure affects more than three million people each year. Although sunscreen provides some protection, seeking shadow is an often overlooked and easy solution to reducing skin cancer risks.

Cancer foundations around the world are excited by the potential of this system. Shadow Wi-Fi’s developer, Happiness, has released access to the software for non-profit use. Cancer foundations around the world can set up the system, without ICT knowledge.

According to Happiness’s Chief Creative Officer, Geoffrey Hantson: “It’s a very behavioral idea. It doesn’t just inform people about the dangers of too much sun. It gives them a really good reason to actually seek some shade: free Wi-Fi. And at the same time we are of course informing them, and potentially preventing skin cancer.”

Soon, you might be able to finish emails on the hottest summer afternoons, in the skin-protecting comfort of Shadow Wi-Fi worldwide.

See Shadow Wi-Fi in action in Playa Agua Dulce, Peru:

Shadow Wi-Fi


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