Choose Your Own Startup Adventure

Choose Your Own Startup Adventure

Live out your fantasy as a gutsy, startup entrepreneur in Jason Shen's text-based choose-your-own-adventure game

Laura Yan
  • 28 may 2015

StartupAdventure is a choose-your-own-adventure game where your quest is to find startup success and end up a billionaire.

While most choose-your-own-adventure games have end goals that range from escaping danger to fighting for romance, in this version, you’ll be vying for the health of your company. You’ll make business decisions from how you deal with the irritating guy in charge to which app to develop (only the mobile app is playable as a storyline, currently; the other option is still in development), and picking investors and expansion strategy (international development or enterprise communication?).


StartupAdventure feels like it could e a fun, interactive business class. The modern and simple graphics are charming. The storyline is surprisingly realistic. Taking risks don’t always pay off, and sometime your path seems too obvious. For instance, when choosing which investor to fund your baby company, the “hip” angel investor with the lower budget will be more rewarding than the MBA with plenty of cash but who is out for you (and your company’s) soul.

Screen Shot 2015-05-27 at 4.59.12 PM

Instead of a health bar, your startup status is a series of changing emojis, hinging on the financial: from “hanging in there” to “top of the world” to “squatting in an abandoned building, please send food.”

The first time I played through the game, I ended up bankrupt, living off of the generosity of parents and friends, to spend a whole life regretting the bad decisions I made. In the game (much like in the real world), startup life is filled with surprises and precarious decisions with sometimes devastating consequences. Success is difficult to come by.

Jason Shen, the game’s developer, is a blogger and product manager for enterprise marketing software (and of course, a startup veteran). See how you’d fare, and take the first step into your own startup adventure.



Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Colleen DeCourcy

Marketing & Advertising

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light


Future Of Work
Cultivating The Next Generation Of Leaders

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Yesterday

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

No search results found.