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Best of 2015: Covert Pepper Grinder Shut Downs Electronics During Dinner Time

Best of 2015: Covert Pepper Grinder Shut Downs Electronics During Dinner Time
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Dolmio's Pepper Hacker lets you turn off technology with a twist of the wrist

Emma Hutchings
  • 30 december 2015

PSFK counts down our 10 most popular posts of 2015. The Best of 2015, above all else, illustrate lessons that other innovators, thinkers, and change-makers can pull from when constructing the next wave of businesses and explorations. Sex tech, all-encompassing security, and goodwill mobilizations are just some of the themes that drew in swarms of readers and that should permeate into the new year. 2016 and beyond await.

Dolmio has launched a new campaign to reclaim family dinnertime from technology, with help from agencies Clemenger BBDO Sydney, Pollen, Starcom and Ogilvy PR. They developed a Pepper Hacker that lets parents turn off Wi-Fi and mobile apps simply by cracking pepper with one twist.

The Dolmio Pepper Hacker was launched in Australia, where research has found that the average household owns around twelve devices or gadgets. It is becoming more difficult to connect with family members during mealtimes due to the distraction of technology.

69 percent of Australian households say they have witnessed an argument (which there are plenty of in video below) as a result of technology being used at the dinner table, with TVs and smartphones/tablets cited as the top sources of distraction.

As well as adding seasoning to a dish, one twist of the Dolmio Pepper Hacker powers down TVs, shuts off Wi-Fi and closes mobile apps, taking away dinnertime distractions. The grinder sprinkles pepper and provides thirty minutes of tech-free, uninterrupted family time.

To demonstrate how families connect with each other when they disconnect from their devices, Dolmio provided some frustrated Australian mums with a Pepper Hacker to help them reclaim dinnertime. Richard Stear, Marketing Director at Mars Food Australia, said:

We believe that meals shared with family and friends are often distracted by the very technology that is supposed to bring us closer together, so we’ve created the Dolmio Pepper Hacker to help connect us with the people in front of us.

The Dolmio Pepper Hacker might not be available to every household yet but we believe that our experiment perfectly shows that once you disconnect from your technology at the dinner table you can really connect as a family.

dolmio-mobile.jpg

Dolmio secretly filmed the reactions of some technology obsessed families to see what happened when their tech was switched off and dinner served.

Dolmio

PSFK counts down our 10 most popular posts of 2015. The Best of 2015, above all else, illustrate lessons that other innovators, thinkers, and change-makers can pull from when constructing the next wave of businesses and explorations. Sex tech, all-encompassing security, and goodwill mobilizations are just some of the themes that drew in swarms of readers and that should permeate into the new year. 2016 and beyond await.

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