Best of 2015: Covert Pepper Grinder Shut Downs Electronics During Dinner Time
Dolmio's Pepper Hacker lets you turn off technology with a twist of the wrist
PSFK counts down our 10 most popular posts of 2015. The Best of 2015, above all else, illustrate lessons that other innovators, thinkers, and change-makers can pull from when constructing the next wave of businesses and explorations. Sex tech, all-encompassing security, and goodwill mobilizations are just some of the themes that drew in swarms of readers and that should permeate into the new year. 2016 and beyond await.
Dolmio has launched a new campaign to reclaim family dinnertime from technology, with help from agencies Clemenger BBDO Sydney, Pollen, Starcom and Ogilvy PR. They developed a Pepper Hacker that lets parents turn off Wi-Fi and mobile apps simply by cracking pepper with one twist.
The Dolmio Pepper Hacker was launched in Australia, where research has found that the average household owns around twelve devices or gadgets. It is becoming more difficult to connect with family members during mealtimes due to the distraction of technology.
69 percent of Australian households say they have witnessed an argument (which there are plenty of in video below) as a result of technology being used at the dinner table, with TVs and smartphones/tablets cited as the top sources of distraction.