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Best of 2015: Pizza Hut Projector Delivers Pizza and Movie Nights

Best of 2015: Pizza Hut Projector Delivers Pizza and Movie Nights
Design

Pizza Hut Hong Kong allows customers to scan the pizza box for exclusive films

by Sara Roncero-Menendez
  • 31 december 2015

PSFK counts down our 10 most popular posts of 2015. The Best of 2015, above all else, illustrate lessons that other innovators, thinkers, and change-makers can pull from when constructing the next wave of businesses and explorations. Sex tech, all-encompassing security, and goodwill mobilizations are just some of the themes that drew in swarms of readers and that should permeate into the new year. 2016 and beyond await.

Ad agency Ogilvy & Mather Group HK and their Chief Creative Officer Reed Collins crafted the Blockbuster Box, which you can turn from a pizza delivery device into a small film projector in just a few easy steps.

Pizza Hut Projector Delivers Pizza and Movie NightsNothing quite captures the image of comfort like eating pizza on a couch or bed while enjoying a quality movie. Pizza Hut #HongKong has found a way to provide both in the Blockbuster Box.Learn more: http://www.psfk.com/2015/05/pizza-hut-projector-blockbuster-hong-kong.html #movies #pizza

Posted by PSFK on Wednesday, May 27, 2015

The iconic imagine of an ideal night in in most mass media always includes two main parts: pizza and movies. Nothing quite captures the image of comfort like eating pizza on a couch or bed while enjoying a quality movie. Pizza Hut Hong Kong has found a way to provide both things in the Blockbuster Box.

The pizza box comes with a ready to remove hole in its side, and the stand to keep the pizza from being crushed includes a lens and doubles as a smartphone stand. Patrons can also scan the side of their box in order to unlock exclusive films you can play while enjoying your freshly delivered pizza.

Pizzahut blockbuster box action.jpg

Once pizza lovers chose their favorite crust, cheese, sauce, and toppings, they can choose from one of four distinct boxes. While the device is the same no matter which design they chose, it’s fun to choose a box that would best fit the style of movie you want to watch. From the horror themed Slice Night, sci-fi spectacle Anchovy Armageddon, bizarrely romantic Hot and Ready, and the thrilling Fully Loaded, these unique and fun boxes add a touch of flair to this already cool concept. The box is only available to customers in Hong Kong, but with the popularity of Pizza Hut worldwide, it may soon be available in a store near you.

pizza hut

While the commercial shows people watching the film featured on their website, it will work just as well if you use it to watch your favorite Netflix show or movie while you chow down.

Reed Collins

PSFK counts down our 10 most popular posts of 2015. The Best of 2015, above all else, illustrate lessons that other innovators, thinkers, and change-makers can pull from when constructing the next wave of businesses and explorations. Sex tech, all-encompassing security, and goodwill mobilizations are just some of the themes that drew in swarms of readers and that should permeate into the new year. 2016 and beyond await.

Design
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