What Cinemagraphs Mean For the Future of Advertising — And Your Facebook Photos
Facebook is now allowing cinemagraph profile photos in the form of 7-second loop videos. It's a new trend that's making advertisements and personal profile photos magical.
As the world’s largest social media network, Facebook has a lot of uses, both from a personal perspective and a business one. There are currently 1.55 billion active users on Facebook who use the platform to connect with friends, share valued information, express personality, link with businesses, and so much more. Now, Facebook has rolled out a new feature to let users express their individuality and connect with others. It comes in the form of the Facebook cinemagraph video profile.
The Video Profile Trend
Since the rollout of this new feature, Facebook users have been granted the option to use 7-second looping videos to replace static profile photos. California and the United Kingdom were the first selected testers of the profiles, and now they’re becoming commonplace around the world.
You can imagine the possibilities. The once completely static profile photo now has the opportunity to be a unique portrayal of classic personality. It’s simple to do, and it effectively bridges the gap between photos and video in social media.
This is also an incredible innovation for businesses, particularly in the advertisement category. These cinemagraphs are much quieter and personable than noisy videos. It’s mimicking a style of ads that have been used on Tumblr in the past as a great way to draw more attention to the ad. It’s an incredible growth initiative for Facebook that’s competing with Google talent to win over the web. This new, low-cost ad style gives even the smallest of businesses an edge over competitors if they act quickly.
Flixel’s Pioneering Venture
The team at Flixel recently decided to give the cinemagraph video profile feature a try. Nine of their staff members posed for a video in order to test out the ease of creating the 7-second gif. They even provided a simple guide.
The steps include choosing an action and recording a few short clips of that action in play. Once you’ve developed adequate footage, edit the video in the app Cinemagraph Pro for iOS or Mac. This process includes trimming the length, masking the motion portion, and deciding the loop type. From there, you can export the 6-second video (so it fits in the 7-second time frame), and upload it as your profile picture.
See the entire video tutorial below.