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Devices Designed to Empower and Elate Women’s Sexual Health [CES 2016]

Devices Designed to Empower and Elate Women’s Sexual Health [CES 2016]
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OhMiBod on sexual health, focusing on the science of self-love #CES2016

Macala Wright
  • 8 january 2016

Finding sub trends on the floor of CES has become an art form; for those of us who take our time and search for the story that everyone’s not looking for, a writer can often find gold even when mainstream media touts that CES is about what’s old is new and that tech is still in its infancy. Well, PSFK made quite a find: OhMiBod is a company that’s main goal is to place the importance of women’s sexual health on center stage of its products. Sexual med tech hasn’t been trending on the show floor, but it should have.

This season, the sex tech manufacturer featured two groundbreaking innovations: The Art and Science of Love (TASL), an interactive app with sexual health and well-being functionality, and Lovelife krush, a smart Kegel exerciser that uses haptic feedback (visual and vibratory) and voice-guided training programs to aid women in strengthening pelvic floor (PC) muscles.

The Lovelife krush is connected via BLE 4.0 and equipped with built-in sensor technology. The Kegel exerciser is also an internable—a new class of health-monitoring devices that are located within the body instead of worn externally.

“The majority of women experience a weakening of the pelvic floor due to childbirth and age,” says Suki Dunham, founder of OhMiBod. “Our Lovelife krush measures the pressure, control, endurance, and grip of PC muscles and helps women strengthen them through training challenges. Stronger PC muscles can lead to stronger, more intense orgasms. They also aid in keeping incontinence and pelvic organ prolapse at bay.”

What Does It Take To Create Sex Tech?

Lovelife-krush.jpg

Duham, the former director of Apple worldwide product marketing, delved into sex tech eight years ago. With her extensive background in product development, she worked on the new TASL app, which offers PC muscle fitness training with enhanced lifestyle tracking and dashboard monitoring—ideal functionality for those who own the Lovelife krush. The innovative app can also be used for pleasure as well; yes, you can finally have sex with your mobile device, which we already do on daily basis, what with our masturbatory selfies, social and constant connection.

The app features built-in patterns and uses gamification to help motivate users to achieve training goals that, in turn, will unlock hidden features.

“Studies have shown a direct correlation between healthy sex lives and physical and emotional well-being,” said Dunham. “TASL allows people to put the keys to better sexual health directly in their hands.” In order to develop the app, Dunham and her husband, along with team of research participants and beta testers, developed all the functionalities found within it over a period of 18 months.

Is Sex Tech a Fad?

One may think that sex tech may simply fad, an offshoot rise of medical technologies. According to Dunham, it’s not a fad, nor is the focus on women part of a pricing strategy designed to keep them as consumers. “The technology advancements along with a cultural shift in attitudes are driving market needs and product development,” she shared.

Sexual health is a critical aspect of a woman’s overall health. Dunham said that her team found that by addressing women’s health in mainstream ways, women gravitate toward it because it was once wrapped in traditional, sometimes archaic forms of marketing and education.

Krush-with-app-screens.jpg

I’d agree with Dunham’s statement. As a woman, reproductive health is important to me, and frankly, I’d rather use an app to “flex” my pelvic muscles than put my feet in those cold, sterile stirrups, have the doctor poke around and tell me the same thing an app can. Yes, I’ll take my vaginal muscle strength into my own hands and love every minute doing it—that’s empowerment.

The Lovelife krush will be available in Spring 2016, but you can preorder it now at lovelifetoys.com for $75 or check out their other “sex tech” online.

OhMiBod

Get the most out of this year’s CES with PSFK CES 2016 Guide, featuring the best booths and events, as well as daily schedules and recommendations. Check out our coverage on PSFK and head over to our SlideShare page to download the full guide.

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