L’Oréal’s Stretchable Skin Sensor Forms Its Own Product Category [CES 2016]

L’Oréal’s Stretchable Skin Sensor Forms Its Own Product Category [CES 2016]

With L’Oréal and PCH, connected devices and cosmetics collide to bring us a UV-ray patch

Rob Kleiman
  • 8 january 2016

Under the Las Vegas sun at this year’s CES, L’Oréal and PCH announced a partnership that could make skincare and beauty products a whole lot smarter. Together, the companies plan to develop and manufacture personalized beauty products and connected devices. The first product under this partnership is the My UV Patch, a connected cosmetic UV-ray monitor.

It’s the first-ever stretchable skin sensor available to consumers. L’Oréal and MC10, Inc., developed the technology, and PCH engineered the product for commercial production. This makes L’Oréal and its partners the first beauty-focused partnership to enter the stretchable electronics space.

Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator says, “connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors—including UV—and can inform consumers how to protect against them.” According to Balooch, there are plenty of benefits to these new materials. He says:

“Previous technologies could only tell users the amount of potential sun exposure they were receiving per hour while wearing a rigid, non-stretchable device. We’re excited to be the first beauty company entering the stretchable electronics field and to explore the many potential applications for this technology within our industry and beyond.”

This new product category and technical approach to personal care will be interesting to watch as L’Oréal continues to evolve from a legacy beauty company to a true tech player by bringing digital beauty experiences to consumers everywhere. As a greater amount of resources are put into this area, consumers will get increased opportunities to interact with personalized technologies and choose from products that suit their tastes in Mutable Fashion, which is a trend covered in the PSFK Labs’ 2017 Forecast report.

Liam Casey, CEO of PCH, proudly reflects on his role in the project:

“We work with a variety of industry leading companies to help them bring products from concept to consumer. These companies are passionate about brand, about design and the consumer experience. L’Oreal is one of these companies. The patch is the first of several handpicked products L’Oreal and PCH will develop together. The partnership brings together tech and beauty to deliver great product experience for consumers. This product represents the intersection of beauty and technology.”

The collision of technology and beauty is nothing new for Guive Balooch, a scientist dedicated to bringing cutting-edge technology to the beauty industry. As a part of his team’s work in the lab, Balloch led the development of the world’s first virtual makeup tester, Makeup Genius, which has already reached more than 14 million downloads, and he plays an integral role in L’Oréal’s exploration of flexible electronics. With experience in augmented reality, connected objects, customized beauty, 3D printing and bioprinting, he helps uncover disruptive innovations that will empower beauty consumers worldwide. Designed as a startup within a larger organization, The Technology Incubator inside of L’Oreal partners with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to market technologies.

Scale will be a big factor in this partnership as it will give L’Oréal access to the full PCH platform, including design engineering and development, supply chain management, manufacturing, packaging, fulfillment and distribution. PCH works with many of the world’s best brands and hottest startups, taking products from concept to consumer, and every step in between.

“The beauty and fashion industries have a unique role to play in developing and leading the wearables category,” said Casey.

As the partnership tests the market for this device and others like it, its team of technologists will push to learn more about how consumers interface with the products. Devices like these may require users to add new behaviors to their personal care routine. “The My UV Patch is the first of many tech products that L’Oréal will develop with PCH, who is set apart by their ability to innovate and bring products to the market quickly,” said Balooch.


Over time, increased personalization and richer insights into what people want will strengthen the consumer’s relationship with brands like L’Oreal. This shift may potentially lead to stronger customer loyalty. There is a high likelihood that these products will show up in major retailers in the department stores soon as opposed to some of the other novelty items on the market.

L’Oréal PCH

Get the most out of this year’s CES with PSFK CES 2016 Guide, featuring the best booths and events, as well as daily schedules and recommendations. Check out our coverage on PSFK and head over to our SlideShare page to download the full guide.


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Maria Popova

Culture & Innovation Editor

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.