Pornhub Turns to Whales for Next Philanthropic Act

Pornhub Turns to Whales for Next Philanthropic Act

An adult entertainment site is donating its video views for cetacean conservation efforts

Samantha Cole
  • 9 february 2016

Pornhub is freeing Willies for a good cause. The adult entertainment website announced the launch of their latest philanthropic project: Save the Whales.

To celebrate World Whale Day on February 13, for every 2,000 video views on the site through February 29, they’ve pledged to donate 1 cent to the Washington-based nonprofit whale protection organization Moclips Cetological Society.

Based on Pornhub’s average traffic rates, they’re on track to raise around $6,000 — more if word spreads about the fundraising effort. This isn’t Pornhub’s virgin voyage into do-gooding; the company’s philanthropic arm, Pornhub Cares, has supported the environment with “Give America Wood,” helped raise cancer awareness with “Save the Boobs” and “Save the Balls,” and most recently revealed a clothing line that supports domestic violence victims.

“With Pornhub Cares, we’ve been able to make a positive difference in the lives of others and this initiative is no different,” Corey Price, vice president at Pornhub, told PSFK. “If we can use this money to ensure the effective conservation for cetacean species and shed light on this modern day atrocity to get people speaking about it, then we’ve done our job.”

Whales are classified as an endangered species, according to the WWF, including the sperm whale, inspiration for the majestic Moby Dick. As few as 300 North Atlantic right whales remain today.

Like us, they’re a species at risk thanks to mankind’s wanton use of nature. They’re intelligent and social. And they have sex for fun. “They have a variety of networks and methods of approaching the challenge of interaction and procreation, some of which might make the adult moviegoers blush,” said Ken Balcomb III, President of the Moclips Cetological Society.

There were concerns, said Balcomb, about offending other donors by association with the adult entertainment site. But it’s hard to finger-wag when they’re reaching a potential audience of 1.2 billion views over the 20-day campaign: The pornography site hosts 3 million videos and draws 60 million viewers per day.

“We do not wish to offend anyone who might look askance at the sources of the contributions that we receive,” said Balcomb, “and we hope that serious would-be contributors look at the mission and accomplishments for making their charitable decisions.”

For these two companies, who’d otherwise pass like ships in the steamy night, the collaboration feels natural. Or, as natural as web traffic can be. “Here at Pornhub, ‘blowhole,’ ‘sperm,’ and ‘hole’ are popular search terms amongst our viewers,” said Price. “We figured it only right to utilize our platform and global community to take a stand against the injustice that is going on in oceans around the world—the killing of whales for ‘scientific research,’ overfishing and pollution.”

The whales probably don’t care where the money comes from, as long as it comes.

Pornhub Cares | Save the Whales

Beluga whale via Shutterstock


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.