A Virtual Reality Arcade is Coming to Los Angeles

A Virtual Reality Arcade is Coming to Los Angeles

VR-enhanced arcade entertainment might elicit the tech's mass adoption

Eva Recinos
  • 5 february 2016

With the power to transport users into a completely different place or time, virtual reality also serves as a powerful tool for creating entirely new worlds. A number of industries are experimenting with the technology as it continues to gain attention from both tech experts and curious viewers.

One area that obviously benefits from the power of VR: gaming. The technology helps to bridge the gap between the viewer and the game (with viewers usually watching the action on a screen), placing each player right in the middle of the action.

It only makes sense that a virtual reality arcade would be the next big step. Starbreeze Studios will soon bring a virtual reality arcade to Los Angeles. Project Starcade will make its debut in the spring or summer of 2016 at a currently secret location. OVERKILL, a Starbreeze Studio, recently created OVERKILL’s The Walking Dead, a first-person shooter game. The Walking Dead VR experience pairs the game with the technology of StarVR to make the experience even more engaging. These are the types of games visitors can expect in Project Starcade.

Emmanuel Marquez, Starbreeze’s CTO explained more about the inspiration behind opening the virtual reality arcade in an email:

“We see time and time again that people need to experience VR to really get what it is, otherwise it just stays as an abstract “cool thing” that people talk about and most likely forget about. We really think the difference will be enabling people to try it out to be able to relate to the new technology and understand its potential. We’re all grown up with an arcade close by, so the idea came somewhat naturally.”

The company will open the arcade as an experiment of sorts, adjusting each experience based on feedback from users.


“This is also one of the more exciting aspects of the Arcade; to be able to have people come through and give us direct feedback,” wrote Marquez.

“We believe it will be invaluable.”

In the spring, the company will reveal more information on how other studios also working with VR apps can join in on the arcade fun. Marquez looks forward to these partnerships and the way that the arcade can serve as a space for other groups to explore the possibilities of their own VR visions.



Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Tikva Morowati

Experience Designer, Product Strategist

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world


Future Of Work
Cultivating The Next Generation Of Leaders

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.