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Levi’s: How Responsible Business Can Build a More Profitable Brand [PSFK Conference]

Levi’s: How Responsible Business Can Build a More Profitable Brand [PSFK Conference]
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Leading up to PSFK 2016, we revisit some of our past amazing talks with Erik Joule discussing Levi's top-down commitment to sustainable manufacturing

by PSFK Labs
  • 28 march 2016

Each year, PSFK gathers innovators, thought leaders, and revolutionaries at its flagship conference in New York. As you get ready to hear from brands like Uber, The New York Times, and Gatorade at PSFK 2016 on May 13, check out some the most popular speakers from past conferences.

For this one, we reach back to 2011 when to revisit how corporations can change the world for the better? At PSFK CONFERENCE SAN FRANCISCO, Erik Joule of Levi’s used a famous quote from the Greek philosopher, Socrates, ‘All I know is that I know nothing,’ as the foundation for the reformulation of the brand’s sustainability policy.

The increase in the transparency of business practices that is demanded by today’s informed consumer has created a need–but also an opportunity–for brands to use the greening of their product as a marketing tool that both the consumer and the corporation can feel good about.

Levi’s looked at their jeans from an innocent and experience-free point of view in order to reduce water usage, and from this effort, the company has saved 156 million liters of water. This success has caused the brand to reassess its entire manufacturing process including energy usage.

Important points Erik hit upon:

  • A complete overhaul of manufacturing and design led to incredible water and energy savings
  • Corporate social responsibility (CSR) is no longer a choice
  • Profits and Principles can coexist in harmony, and actually help each other
  • A holistic approach to CSR is required so costs aren’t passed on to producers and consumers
  • Look at the world with fresh eyes and you will see things experience can’t teach you

Levi’s

Erik Joule

To learn more about creating experiences that matter and other Ideas That Transform, join us at PSFK 2016 on May 13 in New York City. Check out our events page to see speakers, workshops, and more. Sign up for a PSFK Membership at the checkout to save $300 on the total package. Get your tickets today!
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