menu

Some Hungry Virtual Architects Built A KFC In Minecraft

Some Hungry Virtual Architects Built A KFC In Minecraft
Advertising

Finger lickin' good chicken, now available in polygonal form

Andrew Conrad
  • 11 march 2016

KFC certainly knows its target audience. The world’s largest fried chicken restaurant recently employed Moscow-based PR agency Hungry Boys to advertise in Russia, and the result was a competition held in the virtual world of Minecraft to design the most impressive KFC restaurant, one brick at a time.

Minecraft is a pixel-based sandbox-style game in which users can explore, fight, and gather resources, or simply build stuff. Construction in Minecraft has become an art form; Users must manually assemble their visions from raw materials, like a modern Etch A Sketch.

While building unusual things in Minecraft is nothing new—players construct everything from enormous buttocks shaped planets to a 100-floor, 7-million block Tower of Babel—the idea of sanctioning a viral ad campaign through the game is unique.

The KFC contest took place on a dedicated server, and almost 2,000 pixelated KFC restaurants were constructed in an effort to claim the grand prize: an Oculus Rift virtual reality headset. Some virtual foremen took the traditional approach, aiming to build an accurate representation of a real KFC franchise, while others opted for a more grandiose style, building elaborate castle-like towers. The winning structure, as selected by a panel of gaming bloggers, reportedly took 90 hours to painstakingly build.

The final stages of the contest were broadcast on Twitch.tv, a streaming video platform focusing on gaming, and more than 13,000 viewers watched the drama unfold.

Hungry Boys—whose other clients include the World Wildlife Fund, Lenovo, and Garnier—claim that they “were the first in the world to integrate a branded contest into Minecraft,” with this campaign.

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Sebastian Thrun

Online Education, Career Development, Data

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.