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Augmented Reality Tech Lets You Put GIFs Into Your Real Life

Augmented Reality Tech Lets You Put GIFs Into Your Real Life
Augmented & Virtual Reality

GIPHY's new app lets creators place active animations onto their own videos

Conner Dial, Fashion Editor
  • 12 october 2016

GIPHY, the online database for searching and sharing animated GIF files, has relaunched its iPhone app to allow superimposed augmented reality animations onto real-life footage.

The GIPHY Cam 2.5 uses your phone’s camera to tack on moving animations—similar to Snapchat’s whacky lenses. However, unlike Snapchat, which allows users to send their AR animations to other users, the GIPHY app is only for exporting videos for other messaging services, so the interface is designed to be simple and quick.

With apps like Pokémon Go, Snapchat and GIPHY pioneering augmented reality software into fun and wholly immersive experiences, AR tech is proving to be the next big thing in mobile apps.

GIPHY also released its app for Android phones, though it currently lacks the AR-enabled software.

GIPHY

+augmented reality
+branding
+Entertainment
+gifs
+Snapchat
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