Baby Onesie Displays Steps For Emergency Care
First aid charity St. John Ambulance created the design with lifesaving information easily readable on its front
Ad agency BBH London’s campaign for first aid charity St. John Ambulance helps spread an information lesson about baby CPR. The charity created a baby onesie featuring lifesaving information on the front in a colorful design. It reminds parents of the procedure to follow after first calling an ambulance if a baby stops breathing. They should direct five puffs of air into the baby’s mouth, then give them 30 pumps on the chest with two fingers, followed by repetitions of two puffs and 30 pumps.
This builds on the charity’s Nursery Rhymes Inc. campaign, developed after feedback from parents who said that their baby not breathing is the first aid emergency they fear the most, yet only one in four know what to do. The onesies were available for free in selected Tesco stores throughout the U.K and there is also a prize draw until October 19.
You can check out the campaign video below: