menu

German Commuters Can Now Watch Ads In Exchange For Free Bus Rides

German Commuters Can Now Watch Ads In Exchange For Free Bus Rides
Advertising

Welect lets those traveling by public transport watch advertisements in exchange for a train or bus ticket

Weronika Jurkiewicz
  • 21 december 2016

Düsseldorf, Germany-based startup, Welect connects commuters with advertisers by giving users transit tokens in exchange for watching ads. After downloading the app and watching four 20-second ad spots, users receive a train or bus ticket in the form of a QR code, worth EUR 2.60 and valid for 90 minutes across the city. In addition to ad views, Welect sells anonymized data including age, gender and email address to advertisers.

The platform proved so successful that the tickets for free bus rides 12are drying up within hours each day. The company is planning to expand its services to other cities in Germany and the Netherlands next year.

Welect

+ads
+Advertising
+bus rides
+commuters
+germany
+QR code
+Transportation
+Welect
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Cities january 20, 2017
Market Research january 20, 2017
No search results found.