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United Airlines Launches An Updated Business Class Program

United Airlines Launches An Updated Business Class Program
Product Launch

The new Polaris product prioritizes customer service and updated modern amenities

Zack Palm
  • 5 december 2016

Imagine being able to actually catch some Zzz’s lying down while 40,000 feet in the air?  It’s what United Airlines aims to deliver with the launch of Polaris Business Class—the first upgrade the airline’s business class has received in over a decade.

business class psfk.com

United CEO Oscar Munoz announced plans on December 1, stating that the Polaris upgrade will bring customer trust back to the company. In the lead-up to the launch, United Airlines spent 12,000 hours asking customers and employees what they think needs improvement. As the airline operates globally, it requires soft cutovers to allow passengers time to stretch their legs and updated services for them to feel invigorated throughout their flight.

For the upgraded service, each passenger will receive napkins, silverware, table cloths, food menus, blankets, mattress pads and stemware if the flight departs after 12:01 a.m. local time, and even slippers and pajamas if the flight is over a longer period. In terms of food offerings, United Airlines has created 96 new appetizers, 48 new salads and 240 new entrees for the Polaris Business Class, all of which are prepared before Thursday’s departing flight.


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To help accommodate these changes, the company has created a 24/7 command center that supports employees who reach out when they have questions or concerns about the program.

While the services are the first thing United Airlines will tackle as part of the Polaris upgrade, the seating configuration will be the next improvement, changing from eight to four seats across, allowing for passengers to relax, recline and enjoy privacy during their flight.

Polaris Business Class

+business class
+flight
+oscar munoz
+polaris business class
+Product Launch
+Retail
+travel
+united airlines
+upgraded service
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