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What Is The Future Of Branded Entertainment?

What Is The Future Of Branded Entertainment?
Brand Development

PSFK's Entertainment Debrief examines the shifting landscape of the entertainment industry and how audiences have adopted a new level of creative authority

PSFK Labs
  • 15 february 2017

Built on a robust analysis of emerging and developing trends, PSFK’s Entertainment Debrief explores how contemporary audiences are finding, experiencing and creating their content. From seamless transitions across different devices to mood-based media discovery, audiences have never had more creative authority.

The Future of Branded Entertainment

Today’s audiences are hungry for rich, substantial media that they can share with their intimate circles—whether produced by a movie studio or branded content team. Brands can amplify reach by building entertainment experiences that are specifically influenced by audience behavior, interests or situations.

Integrate Environmental Triggers

Consider where, how, and in what mindset audiences will be interacting with your brand and content. Craft one-of-a-kind, relevant experiences by incorporating these contextual circumstances such as weather and location to keep the messaging hyper-relevant.  

Bring Audiences Together

Remote friends and family are always looking for new ways to talk, share or engage with one another. By partnering with immersive tools and platforms, brands can build social entertainment and memorable experiences—connecting people in the context of a brand message.

…For the complete insights, download the full Entertainment Debrief!

PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

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