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IKEA’s Latest Collections Are Geared Toward Today’s Adventurous Millennial

IKEA’s Latest Collections Are Geared Toward Today’s Adventurous Millennial
Millennials

The household and lifestyle ranges from IKEA feature a surplus of utilitarian pieces designed with "modern nomads" in mind

Kimberly B. Johnson
  • 3 february 2017

Two new collections have arrived at IKEA stores and they’re geared for today’s creative millennial. Dubbed IKEA PS 17 and SPRIDD, the fresh collections from the Swedish furniture company feature a range of home decor and lifestyle pieces marking a turning point in IKEA’s nearly 80 years of home design.

IKEA’s PS series is an ongoing collection delivered yearly since 2008. Touted as a collection for the “fiercely independent” and “free-thinkers,” the PS 17 line features an eclectic range of pieces including a caged storage unit, modern rocking chair, a corner chair with 18 cushions and a self-watering plant pot capable of staying self-fed for up to two weeks.

SPRIDD is a collection released in November of 2016 in collaboration with British fashion designer Kit Neale. The range features limited edition housewares, lifestyle accessories apparel and even food geared toward millennial consumers.

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According to the company’s website, the SPRIDD collection was created for “modern nomads” and the aesthetic was influenced by ’60s pop art, ’90s fashion, and modern-day music festivals. Key pieces from IKEA’s SPRIDD collection include T-shirts, duffle bags, travel mugs, steel flasks and a two-person camping tent.

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Tapping into the spirit of today’s adventurous millennial, IKEA has constructed two contemporary lines that consider the consumer’s lifestyle with an emphasis on utilitarian style and expression. The PS 17 and SPRIDD collections are available now on IKEA.

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